Business Details
26 Years
experience
Expert Graphic Design Services in Portland, OR
HankInk is a Portland, Oregon-based graphic design firm with over 35 years of expertise in packaging and print solutions. Founded by Hank Schmidt, a graduate of the School of Visual Arts in New York City, we specialize in creating impactful branding campaigns, consumer packaging, and marketing materials that drive retail success. Our services span structural packaging design, brand identity development, and integrated print solutions tailored to diverse industries including consumer products, automotive, healthcare, and hospitality. With a career spanning decades and offices in Boulder, San Diego, and Boise prior to our Portland relocation in 2000, we bring deep technical knowledge of packaging regulations, production processes, and global manufacturing standards.Our team delivers end-to-end support from concept development to quality control, ensuring designs align with both brand strategy and market demands. Clients benefit from our comprehensive approach to packaging graphics, technical writing, and art direction for photography and illustration. We pride ourselves on combining creative excellence with practical execution to help businesses grow through effective visual communication.
Services
Packaging Design
Brand Identity
Print Materials
Package Sourcing
Label Compliance
Catalog Design
Technical Writing
Art Direction
Structural Design
Production Oversight
Details
- Year established: 2000
Highlights and features
- 35+ years of packaging design expertise
- Integrated brand identity solutions
- Comprehensive packaging regulation compliance
- Proven track record across 10+ industries
- End-to-end production oversight capabilities
Services
Packaging Design
Our packaging design service creates visually compelling consumer packaging that drives retail success. We specialize in structural design, graphics development, and material selection while ensuring compliance with state and federal regulations. With expertise in folding cartons, paper headers, and multi-material packaging, we deliver solutions that enhance brand recognition and shelf impact across domestic and international markets.
Brand Identity
We develop cohesive brand identities that translate across packaging, marketing materials, and in-store displays. Our approach integrates trademark graphics, color systems, and typographic standards to create consistent visual communication. By aligning packaging design with broader brand strategy, we help businesses establish market presence and maintain recognition across product lines and distribution channels.
Print Production
Our print production expertise covers catalog design, sales literature, and point-of-purchase displays. We create press-ready files for domestic and offshore manufacturers while managing quality control throughout the printing process. This service includes technical specifications, material sourcing, and coordination with printers to ensure final deliverables meet exacting standards for color accuracy and production quality.
Regulatory Compliance
We ensure packaging designs meet all state and federal labeling requirements. This service includes reviewing content accuracy, warning statements, and mandated information for consumer products. Our experience spans multiple industries, helping clients navigate complex regulatory landscapes while maintaining brand aesthetics and functional packaging requirements.
Technical Documentation
Our technical writing service produces clear product use instructions, assembly guides, and installation manuals. We combine precise documentation with visual elements to enhance user understanding while meeting industry-specific compliance standards. This service supports packaging solutions by providing manufacturers and end-users with accurate, easy-to-follow technical information.
People
Hank Schmidt
President and Founder
Graphic design expert with 35+ years specializing in packaging and print. Graduate of School of Visual Arts, New York. Developed packaging solutions for Fortune 500 companies and small businesses across 10+ industries.
Questions
What packaging design services do you offer?
We provide complete packaging solutions including structural design, graphics development, material selection, and regulatory compliance for folding cartons, paper headers, and multi-material packaging.
How does your 35-year experience benefit clients?
Our extensive experience ensures designs combine creative excellence with production practicality, reducing time-to-market and increasing retail success through proven packaging strategies.
Which industries do you serve?
We work with consumer products, automotive, healthcare, hospitality, food & beverage, recreation, and non-profit organizations, among others.
Do you handle international manufacturing requirements?
Yes, we create press-ready files for domestic and offshore manufacturers and manage quality control across global production facilities.
How do you ensure packaging compliance?
We verify all designs meet state and federal labeling regulations, including content accuracy, warning statements, and mandated product information.
