Business Details
Your Trusted Partner for Home Builder Websites & Digital Marketing
At Blue Tangerine, we specialize in delivering tailored digital solutions for home builders, combining over two decades of industry expertise with innovative strategies. Our focus on creating high-performance websites, SEO-optimized content, and targeted marketing campaigns ensures our clients remain competitive in a dynamic market. We prioritize understanding each client's unique goals, leveraging data-driven insights to enhance online visibility, generate qualified leads, and drive sales.Our commitment to transparency, responsiveness, and measurable results has established us as a trusted partner in the home building sector. With a team of seasoned professionals, we offer end-to-end supportfrom website development to digital marketingempowering builders to focus on their core operations while we handle their digital growth.
Services
Home Builder Websites
SEO Services
Paid Search Campaigns
Social Media Marketing
Geofencing
Email Marketing
Interactive Site Plans
Listing Feed Syndication
Sales Office Kiosks
Website Development
Highlights and features
- We have over 20 years of experience in home builder digital marketing.
- Our full-service solutions are tailored to the home building industry.
- We focus on lead generation and data-driven marketing strategies.
- Our team provides transparent, responsive, and results-oriented support.
- We offer end-to-end website development and SEO-optimized content.
What people say
Easy to work with
Knowledgeable team
Better conversion rates
Excellent website
Highly recommend
Services
Home Builder Websites
We create high-performance websites tailored for home builders, designed to showcase properties, generate leads, and convert visitors into buyers. Our sites integrate interactive tools like site plans and kiosks, ensuring a seamless user experience. With over 20 years of industry expertise, we deliver SEO-optimized, mobile-responsive designs that align with your brand and business goals.
SEO Services
Our SEO strategies improve your website's visibility in search engine results, driving qualified traffic and increasing sales opportunities. We conduct technical audits, optimize on-page content, and build authoritative backlinks to ensure your site ranks for relevant keywords. By staying ahead of algorithm changes, we help home builders maintain a competitive edge in local and national markets.
Interactive Site Plans
Interactive Site Plans allow homebuyers to explore lot availability, pricing, and floor plans in real time. Integrated into your CMS, these tools reduce reliance on static brochures and ensure sales teams have up-to-date information. This feature enhances buyer engagement while streamlining updates for your team, improving both user experience and operational efficiency.
Listing Feed Syndication
Our Builder Feed Manager automates syndication to top listing sites like Zillow and Realtor.com, ensuring accurate, real-time data across platforms. This service eliminates manual updates, expands your reach to qualified buyers, and increases lead generation. Seamlessly integrated with your website, it provides a cost-effective way to maximize visibility without compromising data integrity.
Sales Office Kiosks
Interactive Sales Office Kiosks replace traditional brochures with touchscreens that let buyers explore communities, floor plans, and inventory. Updated in real time via your CMS, these displays equip sales teams with accurate information and enhance buyer engagement. This tool creates a modern, immersive experience that accelerates decision-making and improves conversion rates.
People
Greg Bray
Owner & President
Greg Bray leads Blue Tangerine with over 20 years of experience in homebuilder website development. He specializes in translating technical concepts into actionable strategies, having presented at major industry events and co-hosted the Home Builder Digital Marketing Podcast. Greg holds advanced degrees in business and computer science and is recognized for his thought leadership on LinkedIn.
Mila Sorenson
Sr. Director of Marketing & Client Services
Mila Sorenson oversees marketing and client services at Blue Tangerine, leveraging 25+ years of experience in home builder marketing. She specializes in SEO, paid search, and data-driven strategies to boost client ROI. Mila prioritizes long-term partnerships and combines her professional expertise with a focus on family values to build meaningful client relationships.
Cory Dotson
Sr. Director of Development Operations
Cory Dotson directs web development at Blue Tangerine, bringing 15+ years of experience in website design and digital marketing. He has helped hundreds of home builders create effective websites and is a recognized social media expert. Cory's YouTube channel has amassed over 10 million watch hours, reflecting his influence in content creation and brand partnerships.
Questions
What services does Blue Tangerine offer for home builders?
We provide websites, SEO, paid search, social media marketing, geofencing, email campaigns, interactive site plans, and listing feed syndication tailored to home builders.
How does Blue Tangerine improve home builder SEO?
We conduct technical audits, optimize on-page content, and build authoritative backlinks to improve search rankings and drive qualified traffic to your website.
Can Blue Tangerine help with home builder website development?
Yes, we design high-performance websites with interactive tools like site plans and kiosks, ensuring a user-friendly experience that converts visitors into buyers.
What is the Builder Feed Manager?
Our Builder Feed Manager automates syndication to listing sites like Zillow, ensuring real-time updates and expanding your reach to qualified buyers.
How do Interactive Site Plans benefit home buyers?
Interactive Site Plans let buyers explore lot availability, pricing, and floor plans in real time, enhancing engagement and streamlining the sales process for your team.
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