Business Details
21 Years
experience
Expert Web Design & Development Services
For two decades, we have combined technology with human insight to help clients connect with their audiences through strategic digital solutions. Our full-service approach prioritizes understanding each client's unique mission, values, and audience before designing any digital asset. Based in Easthampton, Massachusetts, we collaborate with educational institutions, nonprofits, and government organizations across the U.S. to create websites, brands, and digital experiences that are both visually compelling and strategically effective. Our team of experts in design, development, content strategy, and accessibility ensures every project delivers measurable results while maintaining long-term support for our clients' evolving needs. 
Services
Web Development
Custom Design
Content Strategy
Accessibility Compliance
SEO Optimization
Details
- Year established: 2005
Highlights and features
- We offer 20 years of experience in mission-driven web design
- Our team includes certified accessibility specialists
- We use a collaborative blitz session approach for faster results
- We provide long-term support and maintenance services
- Our work focuses on education, nonprofit, and government sectors
Services
Web Development
We create custom websites tailored to mission-driven organizations. Our development process combines strategic planning with technical expertise to build responsive, scalable digital platforms. Clients receive fully managed solutions that grow with their evolving needs while maintaining accessibility standards.
Accessibility Compliance
Our specialists ensure digital properties meet WCAG, ADA, and Section 508 standards. We conduct comprehensive audits and implement technical solutions for inclusive web experiences. This service includes ongoing maintenance to maintain compliance with evolving regulations and best practices.
Content Strategy
We develop structured content frameworks that enhance user engagement and information architecture. Our team transforms complex organizational knowledge into clear, searchable digital content while maintaining brand consistency across all web properties and marketing materials.
Brand Identity
We create cohesive visual identities that reflect organizational missions. Services include logo development, style guides, and branded digital assets that maintain consistency across websites, marketing materials, and communication platforms for educational and nonprofit clients.
Technical Support
We provide ongoing technical support and platform updates for digital properties. Our maintenance packages include security monitoring, performance optimization, and feature enhancements to ensure websites remain current with evolving technology standards and organizational requirements.
People
Jeff Mackler
Creative and Technical Director
With decades of experience developing thousands of websites, Jeff combines technical expertise with creative problem-solving. He specializes in strategic digital solutions while maintaining active involvement in community technology initiatives and outdoor activities.
Zack Forray
Senior Project Manager
An Emerson MFA graduate, Zack brings creative writing expertise to digital strategy. He manages complex projects while balancing content development with technical requirements, ensuring seamless implementation of client visions across digital platforms.
Mary Jo Jiter
Content Direction
With higher education administration expertise, Mary Jo specializes in strategic content planning. She focuses on creating engaging digital narratives that align with organizational missions while maintaining technical accuracy and audience accessibility standards.
Kurniawan Antonius
Lead Programmer
Kurni handles core development tasks and database architecture. He specializes in custom system integration and open-source platform customization, ensuring technical solutions align with client-specific requirements while maintaining long-term scalability and performance standards.
Rashmi Gambhir
Accessibility Compliance
With five years of specialized experience, Rashmi ensures digital properties meet accessibility standards. She conducts technical audits and implements solutions for WCAG, ADA, and Section 508 compliance, maintaining inclusive web experiences for all users.
Questions
What industries do you specialize in?
We focus on education, nonprofit, and government sectors, creating digital solutions for colleges, universities, public libraries, and mission-driven organizations.
How does your blitz development process work?
Our focused work sessions bring all decision-makers together in real-time Zoom or in-person meetings to accelerate decision-making and maintain project momentum.
Do you handle website maintenance after launch?
Yes, we provide ongoing technical support, security updates, and performance optimization services to ensure your website remains current and effective.
How do you ensure website accessibility?
Our specialists conduct comprehensive audits and implement WCAG-compliant solutions, including regular updates to maintain ADA and Section 508 standards.
Can you help with content migration?
Our team specializes in transforming complex organizational content into structured, searchable digital formats during website redesigns and platform migrations.
What makes your approach different?
We combine strategic planning with technical execution, focusing on long-term partnerships that grow with your organization's evolving digital needs.
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