Business Details
25 Years
experience
Award-Winning Brand Strategy & Design Services in Houston
Founded in 2001 by husband-and-wife team Matthew and Kimberly Pacetti, Good Project is a Houston-based brand strategy and design firm that has earned recognition for its innovative approach to branding across diverse industries. With decades of combined experience and a global perspective from working in cities like New York, Singapore, and Hong Kong, the firm specializes in creating transformative brand identities, packaging, and marketing solutions. Our portfolio spans real estate developments, healthcare institutions, consumer retail brands, and hospitality ventures, including notable clients like 8th Wonder Brewery, Texas Children's Hospital, and Pondicheri.We combine strategic thinking with artistic vision to deliver bold communications that propel brands forward while maintaining a commitment to collaboration, dependability, and sustainability. Our award-winning work reflects a philosophy that good design should balance practicality with provocation, ensuring every project exceeds client expectations while staying within budget.
Services
Brand Strategy
Logo Design
Packaging Design
Website Development
Marketing Collateral
Real Estate Branding
Annual Reports
Event Promotions
Details
- Year established: 2001
Highlights and features
- We offer 20+ years of experience in brand strategy and design across multiple industries.
- Our team brings a global perspective from working in major international design hubs.
- We provide full-service branding solutions from identity development to implementation.
- Our work has earned recognition through numerous design awards and industry publications.
- We prioritize collaborative client relationships while maintaining budget-conscious approaches.
Services
Brand Strategy
We create comprehensive brand strategies that define your market position and visual identity. Our approach combines market research with creative direction to develop cohesive branding solutions that resonate with target audiences. Services include brand audits, positioning statements, and identity systems tailored to your business goals.
Packaging Design
Our packaging design services focus on creating visually compelling solutions that communicate brand values while meeting functional requirements. We develop custom packaging concepts that enhance product appeal and consumer engagement across various industries including food & beverage, retail, and consumer goods sectors.
Website Development
We design and develop responsive websites that reflect brand identity while optimizing user experience. Our process includes strategic planning, UI/UX design, and technical implementation to create digital platforms that effectively showcase your products, services, and brand story to online audiences.
Marketing Collateral
We produce integrated marketing materials including brochures, presentations, and advertising campaigns that maintain brand consistency across all touchpoints. Our solutions combine visual storytelling with strategic messaging to support sales and marketing initiatives for both print and digital distribution.
Annual Reports
We design comprehensive annual reports that effectively communicate organizational performance and achievements. Our approach balances data visualization with narrative storytelling to create professional publications that meet brand standards while engaging stakeholders and industry professionals.
People
Kimberly Pacetti
Creative Specialist
With over 20 years in design, Kimberly brings global expertise from working with major brands like Coca-Cola and Ford across Houston, New York, and Asia. Her award-winning packaging and display solutions have been featured in leading design publications.
Matthew Pacetti
Founder
Matthew co-founded Good Project after establishing design firms in New York and San Francisco. His multidisciplinary approach has earned industry recognition, including Print Magazine's Top 20 under 30, with clients ranging from Sony to Toyota.
Questions
What industries does Good Project specialize in?
We work across real estate, healthcare, consumer retail, hospitality, and institutional sectors, adapting our expertise to meet specific industry requirements while maintaining consistent brand standards.
How does Good Project approach brand development?
Our process begins with strategic assessment followed by creative implementation. We focus on creating balanced solutions that combine practical requirements with innovative design to build strong, recognizable brands.
Can you handle both brand strategy and implementation?
Yes, we offer full-service branding from initial strategy development through final execution, including identity systems, marketing materials, packaging, and digital assets.
Do you work with clients outside Houston?
While based in Houston, we serve clients nationally and internationally, with experience supporting projects in New York City, Asia, and throughout the United States.
