Good Project

At Good Project, we are a full-service brand strategy and design firm located in Houston, Texas. We specialize in creating transformative brand identities, packaging, and market activation for businesses in various industries, including professional services, real estate development, consumer retail, hospitality, healthcare, and institutional sectors.

Our team is dedicated to delivering exceptional design solutions that meet our clients' needs and exceed their expectations. We believe in building strong relationships with our clients, understanding their goals, and developing tailored strategies to help them achieve success. Our comprehensive branding services include logo design, identity systems, print collateral, web site design, corporate identity, signage, advertising, direct mail, brand standards guideline, promotional products, and trade show display systems.

Meet Our Partners

Good Project is led by a team of experienced professionals who are passionate about creating impactful brand experiences. Our partners have extensive backgrounds in design, marketing, and branding, and they are committed to delivering high-quality work that drives results for our clients.

Good Projects & Great Designs

We have had the pleasure of working with a variety of clients across different industries, and we are proud of the work we have accomplished together. Here are some examples of our recent projects:

• Kcoe ISOM: Good Project developed a comprehensive branding project for two large accounting firms that merged. This national leader needed a full brand strategy that would satisfy the corporate culture of two teams and be scalable to spread across five states and 17 coast-to-coast offices. Good Project handled all their design and marketing needs, including logo design, identity systems for subsidiaries, print collateral, web site design, corporate identity, signage, advertising, direct mail, brand standards guideline, promotional products, and trade show display system.

• 8th Wonder Brewery: Just as the Houston brewery started their operations in 2011, they partnered with Good Project to build a dynamic brand that would help realize their vision of building the best craft brewery in Houston. Since those early days, Good Project has supported the brewery by developing a rich visual language for their company, products, and special events. In early 2016, Good Project developed the can designs for the first three brews to be released from their newly expanded canning operation.

• CDx | MyDx: After a successful round of early fundraising and development, CDx was positioned to bring a new personal electronic device to market called MyDx. This personal analyzer empowers the user to live a healthier life by revealing the purity of what you eat, drink, and inhale in real time. With an aggressive production schedule, CDx partnered with Good Project to develop their branding, app integration and user interface, packaging design, and all supporting marketing materials. We developed the tools needed to successfully launch the product and make their IPO transition. Good Project worked extensively on creating the companion app screen design, guides on how to use the device, packaging, and designed an avatar character called "molecule" that could help lead the user through the process. Our comprehensive branding established the foundation to bring this innovative product to market with creative vision and design.

• Real Estate Marketing: Good Project is a leader in real estate branding in Houston and the surrounding markets. We partner closely with developers to define a brand identity for real estate developments - from luxury high-rise towers, to boutique mid-rise projects, to residential communities. Good Project crafts the visual brand language that is unique for each client's projects. Inspired by the architecture and speaking to a well-defined buyer, Good Project develops turnkey branding solutions to support sales for these residential properties. Naming, logo design, signage, advertising, web site, sales center design and graphic activation, stationery, marketing plans, event support, promotional products - the work we create for these developers is as varied and dynamic as the Houston real estate landscape.

• Texas Children's Hospital: TCH wanted to promote the surgical outcomes for their renowned Heart Center to the medical community. Good Project was asked to develop a design for this annual report that would present the statistics and content in an appropriate way, while integrating into their established brand standards. We set out to define a format and layout that could be used each year to present the data, outcomes, research highlights, and staff for the department. The successful design of the first issue led to the hospital expanding the publication to include all 13 departments - highlighting their impressive outcomes as a healthcare system. The annual publication was then extended into a Nursing Outcomes publication that highlighted the exceptional work of the nursing staff. This successful series continues to present the hospital's performance record each year.

• Pondicheri: While nationally-recognized owner/chef Anita Jaisinghani looked to expand her fine dining restaurant into a new all-day cafe concept, Good Project was tasked with developing the branding and design for this new venture. Our team worked closely with Anita to understand her vision for the cafe and developed a brand identity that reflected the essence of her culinary expertise and the unique dining experience she wanted to offer. Our comprehensive branding services included logo design, identity systems, print collateral, web site design, corporate identity, signage, advertising, direct mail, brand standards guideline, promotional products, and trade show display system.