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Niche Interiors is a team of award-winning San Francisco interior designers with a passion for creating sophisticated, sustainable homes throughout the Bay Area and California. Our streamlined interior design process was developed for busy professionals who value efficiency, transparency, and a full-service approach. With high-end residential projects spanning the Bay Area, Napa and Southern California, Niche Interiors designs bespoke homes that reflect each client’s individual aesthetic.

Our team of Bay Area interior designers are dedicated to providing top-notch service, seamless execution and comprehensive project management. We take pride in collaborating with architects to provide homeowners with cohesive interior design solutions that are beautiful, functional and livable.

Served areas
  • San Francisco, Wine Country, The Peninsula, North Bay
Business details
  • Year established: 2007
  • Employees: 7
  • Insured
Payment methods
  • Checks
  • Bank transfers
Services
Interior Design Services Niche Interiors provides acclaimed interior design services across the San Francisco Bay Area, Napa Valley, and throughout California. Our team of designers in San Francisco is renowned for their meticulous focus on detail, expertise in bespoke furnishings, and skill in blending materials to craft inviting, modern residences. We are dedicated to partnering with architects to deliver holistic interior design solutions that seamlessly combine aesthetics with functionality.
Custom Furniture Design
Report
Custom Furniture Design Niche Interiors specialises in crafting bespoke furniture pieces tailored to your space and style. All products are made in San Francisco, California by our skilled team of local artisans, including woodworkers, metalworkers and upholsterers, with whom we have enduring partnerships. We offer healthy, non-toxic upholstered furniture options featuring natural latex and organic wool, ensuring no harmful flame retardants or chemicals are used.
People
Jennifer Jones
Jennifer Jones
Principal Designer
Principal Designer and Founder Jennifer Jones brings a well-honed and well-traveled eye to Niche Interiors. A native Californian who studied Art History in Rome, Jennifer’s designs achieve an elusive blend of sophistication and sustainability. Serving as an Ambassador to the Sustainable Furnishings Council and a Founding Member of the Good Future Design Alliance, Jennifer is frequently quoted as an expert in sustainable design. Niche Interiors’ award-winning homes have been featured in House Beautiful, Luxe Magazine and The Wall Street Journal.
Reviews (21)
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Lisa Lindenbaum
Apr 29, 2024
It is always a pleasure working with Niche on projects. Their design work is beautiful, refined, and reflects each client and their lifestyle. As a art advisor and collaborator on their projects, I appreciate their organization, attention to detail, and deep knowledge of their clients aesthetics. I recommend them often to potential clients and know they will be in good hands.
Victor Mezhvinsky
Apr 29, 2024
Working with Niche Interiors has been an absolute pleasure. The team is exceptionally talented, organized and equal parts creative. They are easy to get along with and any client considering Niche should be thrilled!
Alison Heather
Apr 23, 2024
We love working with team Niche. Well organized projects with thoughtful and clear communication. As a painting sub contractor this is so important for us to successfully deliver a great product. It's an added bonus to work on beautiful spaces.
Grant Woods
Mar 12, 2024
Myself along with the entire Black Mountain Construction team can not say enough great things about working with Niche Interiors. They are extremely organized, excellent communicators, easy to work with and of course extremely talented in the field of design. We look forward to our continued collaboration and can say with great confidence that Niche Interiors is at the top of there class.
Hardesty Dwyer & Co
Feb 03, 2024
The team at Niche Interiors are consummate professionals. Everyone brings creativity, excellent communication and a wonderfully refreshing attitude to every project. Their dedication to their clients and their moral standards are apparent and appreciated. It is always a true joy to create with Niche and we recommend them fully.
Mike Cohen
Nov 19, 2023
Niche was an incredible partner in the complete redesign and remodel of our home. Jennifer and team were a pleasure to work with. They have amazing design expertise: elegant, simple, modern. And they take the headache out of an otherwise stressful process of home design and remodel. They communicate updates in an easy-to-digest format. I'd highly recommend them to anyone for both their design skills and customer service/project management.
Dan R.
Jan 14, 2023
I had a large home to design and remodel, a daunting assignment for someone whod never tackled a project like this. I hired Niche Interiors, and Jennifer and her team went far beyond my expectations, not only in designing every inch of my new home, but in managing the entire project. Niche took measurements of everything and started visualizing the project right away, they got a thorough sense of both my design aesthetic and budget, and in a matter of weeks, provided options for paint, layouts, cabinets, and fixtures.

And soon after that, they presented me with an array of possibilities for every room, from gorgeous chairs and tables manufactured by small companies to great one-of-a-kind custom pieces from local builders. They included budget items, too, so I could best decide how to allocate my budget. Niche also suggested some lovely hand-sewn rugs and unique upholstery fabrics, which further elevated every room. Considering all the great work Jennifer and her small team did, and how smoothly they did it, it felt like I'd hired a much larger company.

The Niche team is either amazingly efficient or they've somehow adapted to surviving on two hours sleep a night. The bottom line, of course, is my home. Each room feels comfortable and organic but also perfectly in sync with an elegant Mid-century-modern aesthetic. All the lovely furniture, lighting, tiles, window treatments, the gorgeous upholstery, the custom shelving, even a custom iron book-rack for my library, make every room a delight. Niche not only saved me an incredible amount of time, they designed a home more attractive and stylish than I could have imagined. Jennifer and her team are both extremely talented and diligent, and I'm forever grateful to them.
Caroline Lizarraga
Dec 08, 2022
Niche interiors is complete joy to work with for so many reasons. Not only are they incredibly creative, but also on every detail. There isnt anything they cant handle. The women behind this team do everything with such precision to detail. I look forward to all Projects with them.
Heather Massari
Jul 24, 2022
I have worked with Niche Interiors since 2018. Every experience has been professional and friendly, creating custom designs based upon the client's preferences and style. The team has great communication, keeping all parties informed on the project. Execution of each project has always been on-time. Highly recommend. Services Room planning, Bathroom design, Living room design, Home decor selection, Interior painting, Cabinetry and hardware design, Interior decorating, Space planning
Greg Bergere
Jul 23, 2022
We are custom furniture and cabinetry fabricators and have worked with Niche Interiors on dozens of projects and have come to know them quite well. Besides being excellent designers, the Niche team are excellent collaborators with a wealth of professional experience and a willingness to listen. We really appreciate the level of creativity and imagination that's a touchstone of their work, and always enjoy our interactions.
LilyPad Assist
Jul 13, 2022
Niche has curated a number of beautiful and functional living spaces for my client over the last several years. They've invested in the relationship developing an understanding of the clients style in ways that reflect the essence of the clients themselves. Others in the design field whom they partner with to create these spaces are top notch in their various crafts.

The Niche team has always been responsive to feedback, are pleasant to interact with, and exude joy partnering with their clients to create lived in art. Highly recommend this talented design team.
Michael Koricki
Jul 06, 2022
Niche Interiors is amazing to work with! Their design, professionalism, attention to detail, and organization are top notch! As an SF based General Contractor, I often work with interior design firms on projects and Niche is among the best!
Bryan Murphy
Jun 16, 2022
Niche Interiors are an excellent design firm that we have worked with on multiple projects. They are knowledgeable, responsive and are extremely talented and show acute attention to detail, delivering a top class product every time. I would highly recommend them. Services Refurbishment, Commercial interior design, Interior painting, Interior architectural design, Interior decorating, Space planning
Alison Block
Jun 01, 2022
We worked with Jennifer, Anna, Lynn, and the rest of the Niche team on design for our new home in 2018. They were INCREDIBLE. The process was well-organized, transparent, and efficient from start to finish. They have incredible taste. I felt like they really strove to understand (and improve upon!) my design aesthetic, and ended up creating a space that feels beautiful, sustainable, and like "us." Since then we have reached out to them about multiple other design questions and they have always been incredibly generous with their time and thoughts. They are invaluable, and if you have the opportunity o work with them, you should!
Heather Goodman
Jul 25, 2021
Working with Jennifer and her entire team was amazing! I had never worked with an interior designer before and was unsure of the process. They were extremely responsive, communicative and accommodating. I thought I knew what I wanted but they opened my eyes up to many new ideas and concepts and kept me focused so that everything would be cohesive throughout.

The end result was more beautiful than I could have ever imagined. They consistently mixed high end custom with retail when appropriate to help keep the project costs in line. The level of detail and concierge style of coordination was more than I could have ever hoped for. I would highly recommend Niche to anyone who is looking for an all star design team!
Rick Taylor
Aug 12, 2020
I have had the opportunity to work with Niche and am continually blown away by their style, professionalism, and creativity. I am a true fan and have even begun to be able to tell if it was a Niche design by walking through the space. They are UNIQUE designs that fit for the client, the architectural style, and the use of the space. Niche is my first call to take my outdoor living spaces to the next level. Rick Taylor Elder Creek Landscapes inc.
Jose Paul
Aug 17, 2018
Nice work done promptly. They enquired timely after the completion about their work and our experience is good. Service was excellent.thanks.
Julie Shim Park
Jan 02, 2016
After disappointing experiences with two other interior design firms, I learned that Niche was available to help me decorate our house. I was more than ready to start the process of making my house livable, and Jen and Lynn jumped on my project immediately. They were extremely responsive, respectful, and well-organized. They really listened to what I wanted and this made for a very smooth and efficient process.

They gave me excellent options for each of the pieces I needed and gave good guidance when I was having trouble making up my mind. They were also very mindful of our budget, giving us good advice on where to splurge and where to save. Also, I was quite specific about our needs as a growing family, and Jen and her team had a great sense for how to make the house kid-friendly but still beautiful and interesting.

I also really appreciated that they weren't afraid to give me candid suggestions. For example, I initially would have stuck to all neutrals, but they helped give me new perspective on adding a bit of color here and there, and I now see how right they were about it! I couldn't be happier with the end result. I feel like our house truly reflects our personal style without sacrificing any functionality. They are extremely professional and are a pleasure to work with. I would highly recommend Niche for any project, large or small!
Forest Dickey
Dec 12, 2015
I have worked with Niche on a number of occasions, primarily building custom pieces for residential homes. Jen and her team have always, without fail, been professional, easy to work with and extremely competent. I highly recommend them to excel with your project, no matter the scale and detail.
Linda Wertheim
Sep 07, 2015
We are so grateful to have found Jennifer Jones and Niche Interiors. Jennifer has been such a pleasure to work with. We have a small house with a challenging floor plan and we did not get the gene for home decorating. We are senior citizens who were living with a lot of clutter and rooms that didnt work well for us. Jennifer has designed beautiful rooms in keeping with our taste, values and budget.

She is so professional, works efficiently, shows up on time. She gave us an image book to learn about our tastes, gave us nice options (for each item we needed) in three price ranges, and came in under budget. Jennifer also designed a beautiful built-in cabinet/ window seating area and found a skilled craftsman to build it. The built-in fits well with the original architectural details of the house, and looks as if it is original. Jennifer was very sensitive to my husbands needs as a disabled person; she was always considerate of feelings. I was afraid to work with a designer for fear of being looked down upon, but Jennifer is totally down to earth and never made us feel taste challenged.
Margaret Walsh
Aug 04, 2015
Jennifer and her talented team take home design to a new level. Their hands-on, creative and collaborative approach set us and our mutual client at ease. We worked in tandem with their team on a complicated renovation and move project, and I can't speak more highly to the level of skill and professionalism with which they delivered. Our client was beyond thrilled with their work, and for us as a sub-contractor, they made the project turnkey. Niche combines effective design project management with a modern, livable and sustainable product. ~Margaret Walsh, Katie Car and the Changing-Places team