Business Details
23 Years
experience
Your Trusted Web Design & Digital Marketing Partner in Madison, WI
Lion Tree Group is an award-winning website design and marketing agency based in Madison, WI. With over a decade of experience, we specialize in elevating brands across diverse industries through tailored digital strategies. Our approach combines strategic research, creative innovation, and technical expertise to deliver measurable results. We prioritize understanding each client's unique audience to create impactful online presences that drive engagement and conversions. Our services span SEO-optimized web design, data-driven digital marketing campaigns, and brand identity development.We utilize WordPress-based CMS solutions to ensure scalability and user-friendly content management. Our team's expertise in responsive design ensures seamless user experiences across all devices. Through personalized client collaboration, we align business goals with targeted marketing solutions that maximize ROI. Our commitment to quality is reflected in our portfolio of award-winning websites and satisfied clients nationwide. We continuously adapt to industry trends while maintaining a focus on delivering exceptional value and long-term growth for our clients.
Services
Website Design Services
SEO Optimization
Graphic Design
Digital Marketing Campaigns
Social Media Management
CMS Development
Branding Solutions
Responsive Web Design
E-commerce Websites
Advertising Placement
Details
- Year established: 2003
Highlights and features
- Award-winning website design and marketing agency with a decade of experience
- Personalized digital marketing strategies maximizing ROI for clients
- Expert team specializing in SEO-optimized, responsive web design
- Comprehensive services covering branding, advertising, and social media
- Proven track record of delivering measurable business growth results
Services
Website Design Services
Our custom website designs combine aesthetic appeal with technical functionality to create powerful digital platforms. We develop responsive WordPress-based sites that adapt seamlessly to all devices while optimizing user experience and search engine visibility. Each project follows a structured process from concept development to final implementation, ensuring alignment with business objectives and brand identity.
SEO Optimization
We implement comprehensive SEO strategies that improve organic search rankings through technical optimization and content enhancement. Our approach includes keyword research, on-page optimization, and performance monitoring to ensure sustained visibility on major search engines. This science-based methodology helps businesses attract qualified traffic and increase online conversions.
Graphic Design
Our graphic design services create compelling visual identities that communicate brand values effectively. From logo development to print materials, we craft cohesive brand systems that resonate with target audiences. The designs combine strategic messaging with aesthetic appeal to establish memorable market presence across multiple mediums.
Digital Marketing Campaigns
We develop data-driven digital marketing strategies that maximize return on investment through targeted advertising. Our campaigns integrate paid search, display ads, and retargeting techniques to reach ideal customer segments. Continuous performance analysis ensures optimal budget allocation and campaign effectiveness across digital channels.
Social Media Management
Our social media strategies build brand awareness and customer relationships through platform-specific content and engagement tactics. We create customized plans that align with business goals while maintaining consistent brand messaging. The approach combines content creation, audience targeting, and performance analytics to maximize social media impact.
People
Marlena Cavanaugh
CEO
Marlena Cavanaugh, CEO of Lion Tree Group, brings extensive marketing expertise from her MBA in Marketing and Management/Finance and Accounting from WSZiB. With over two decades of entrepreneurial experience since founding Cavanaugh Enterprises in 2003, she leads the agency's strategic direction while maintaining fluency in three languages.
Burt Cavanaugh
Senior Vice President
Burt Cavanaugh, Senior Vice President, combines technical expertise with marketing strategy. A Milwaukee native with computer technology education from Milwaukee School of Engineering, he transitioned from construction industry experience to digital marketing leadership. His background in contractor sales informs practical business solutions for clients.
Questions
What digital marketing services do you offer?
We provide comprehensive digital marketing services including SEO, PPC advertising, social media management, content marketing, and email campaigns tailored to business objectives.
Do you serve businesses outside Wisconsin?
While based in Madison, WI, we serve clients nationwide with digital services and local markets including Chicago, Milwaukee, and Fox Valley.
What industries do you specialize in?
We work with diverse industries from local small businesses to national manufacturing companies, adapting strategies to specific market requirements.
How do you measure campaign success?
We use performance analytics tools to track KPIs like conversion rates, ROI, and engagement metrics, providing regular reports to demonstrate campaign effectiveness.
Can you redesign existing websites?
Yes, we specialize in website redesign projects that modernize outdated sites while improving functionality, user experience, and search engine performance.
