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23 Years
experience
Expert Web Design & Digital Marketing Services in Chicago
Founded in 2003, Gulo Solutions has established itself as a trusted agency specializing in high-performing website design, SEO, and conversion rate optimization for B2B and DTC brands. Our team combines deep expertise in digital strategy with a passion for innovative design and technology, ensuring every project prioritizes simplicity and impactful user experiences. With over two decades of experience, we collaborate through iterative design, development, and ongoing optimization to drive measurable results such as increased traffic, sales, and customer engagement.

Our proven process has served more than 200 nonprofit and private sector organizations, including Fortune 500 companies and institutions like Harvard Medical School. We maintain an in-house team committed to transparency, avoiding outsourcing to deliver customized solutions tailored to each clients unique goals. Our work has been recognized in industry publications and through partnerships with leading brands, reflecting our dedication to excellence in digital strategy and execution.
Services
Website Design SEO Services Conversion Rate Optimization UX/UI Design E-commerce Development Content Marketing Strategy Web Development Digital Strategy User Experience Design Association Website Design
Details
  • Year established: 2003
Highlights and features
  • 20+ years of experience serving 200+ clients including Fortune 500 companies
  • In-house team of experts handling all aspects of web development and marketing
  • Proven 6-month project cycle delivering measurable traffic and conversion growth
  • Custom digital audits and data-driven content marketing strategies
  • Award-winning UX/UI design recognized by industry leaders
What people say
Award-winning UX design Proactive strategic suggestions Prompt response times Proven results-driven approach In-depth industry knowledge
Services
Website Design
Crafting intuitive, visually compelling websites that align with brand identity and user needs. Our designs prioritize seamless navigation, responsive layouts, and strategic content placement to enhance engagement. With expertise in both B2B and DTC sectors, we create platforms that convert visitors into customers through optimized user journeys.
SEO Services
Implementing data-driven SEO strategies to boost organic visibility and drive targeted traffic. Our approach combines technical audits, keyword research, and content optimization to improve search rankings. We focus on long-term growth through sustainable practices that align with evolving search engine algorithms and user behavior patterns.
Conversion Rate Optimization
Enhancing website performance through evidence-based optimization techniques. We analyze user behavior, conduct A/B testing, and refine call-to-action elements to maximize conversion potential. Our goal is to transform existing traffic into measurable outcomes like sales, sign-ups, and lead generation through iterative improvements.
UX/UI Design
Designing user-centered digital experiences that balance aesthetics with functionality. Our process involves user research, wireframing, and usability testing to create interfaces that solve real problems. We specialize in creating intuitive navigation structures and visually cohesive designs that reinforce brand authority and user trust.
Content Marketing Strategy
Developing comprehensive content strategies that support business objectives and audience needs. From initial audits to content creation and distribution, we focus on delivering valuable, search-optimized material that drives engagement. Our approach integrates seamlessly with SEO and conversion goals to ensure cohesive digital marketing outcomes.
People
Zachary Wilson
Managing Partner
Co-founder with 20+ years in digital strategy, overseeing project execution and client partnerships. Recognized for strategic vision in combining technical excellence with business growth objectives.
Fred Simmons
Managing Partner & Director of User Experience
UX leader shaping award-winning designs and customer-centric digital solutions. Specializes in translating complex requirements into intuitive user interfaces through iterative design processes.
Questions
What industries does Gulo specialize in?
We work with B2B companies, DTC brands, associations, and nonprofits, including notable clients like Walt Disney World and Harvard Medical School.
How long do typical projects take?
Our standard project cycle spans six months, allowing for comprehensive strategy development, implementation, and initial optimization phases.
Do you outsource any work?
No, we maintain full in-house control over all aspects of design, development, and digital marketing to ensure quality and accountability.
What makes your SEO approach different?
We combine technical excellence with content-led strategies tailored to each client's unique market position and business goals.
Can you help with website redesigns?
Yes, we specialize in transforming existing websites through modern design principles, improved UX, and performance optimization.
How do you measure success?
We track progress through defined KPIs including traffic growth, conversion rates, and ROI metrics aligned with your business objectives.
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