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Crafting spaces that elevate the human experience

Welcome to Pure Design of Naples, where we are dedicated to creating luxurious, functional, and comfortable living spaces that reflect the unique tastes and lifestyle needs of each client. Our talented team, led by Principal Designer Laura Parsons, is committed to surpassing client expectations with our meticulous attention to detail and profound passion for transforming spaces.

Our Story

Laura Parsons, the founder and principal designer of Pure Design of Naples, has a rich background in interior design. Growing up in New England, Laura developed a love for antiques, fine art, and beautiful textiles that ultimately led her to a career in interior design. With over 20 years of dedicated service, Laura has established herself as one of the leading interior designers in the region, known for her innovative style and approachable nature.

Our Design Philosophy

At Pure Design of Naples, we believe that the ultimate goal of interior design is to create spaces that are not only beautiful but also functional and comfortable. We achieve this by blending timeless elegance with contemporary comfort, ensuring that every project we undertake is both visually stunning and immensely practical.

Our Services

Our services cater to a diverse clientele, offering everything from comprehensive home renovations to targeted room-specific upgrades. Each project begins with a personalized consultation, allowing Laura to fully understand the client's vision and expectations. This client-focused approach is supported by an adept team of designers, craftsmen, and suppliers, ensuring excellence and quality in every detail.

Featured Projects

For over two decades, we have transformed houses into inspiring environments that clients cherish. Our hundreds of breathtaking projects touch lives & make a difference. Our featured projects list makes no more than a drop in the ocean. However, it is only a glimpse of the endless possibilities that await those who put their minds to it. We encourage you to reach out to us for more project details and get inspired by the numerous successes we have had over the years.

Meet the Team

Meet Laura Parsons, our firm's founder and principal designer. Laura's approachable nature puts clients at ease, making the design process an enjoyable experience. Her design aesthetic is one of quiet luxury that is beautiful, functional, and comfortable.

Get in Touch

We would be delighted to discuss your design project with you. Please do not hesitate to contact us to schedule a consultation or learn more about our services. We look forward to working with you to bring your design vision to life.

Reviews (6)
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Positive: Satisfied clients rave about Pure Design's professionalism, design expertise, and attention to detail.
Negative: One reviewer, Sally, expressed dissatisfaction with the firm's lack of involvement from Laura Parsons and the staff's attitude, along with concerns over pricing.

Introduction to Pure Design

Pure Design, a design firm based in Naples, Florida, has received numerous glowing reviews from satisfied clients. The firm's team, led by Laura Parsons, has earned a reputation for delivering exceptional design services that meet the unique needs and preferences of each client.

Design Expertise and Professionalism

The reviews highlight Laura's unique talent for envisioning and designing spaces that reflect homeowners' individual styles and enhance their lifestyles. The Pure Design team is praised for their professionalism, attention to detail, and ability to work well with clients. Multiple reviewers have praised Laura's keen design sense, commenting on her ability to select fabrics, finishes, and custom furnishings that create unique and functional spaces.

Positive Experiences

Reviewers have had overwhelmingly positive experiences with Pure Design. Many have praised the firm's professionalism, work ethic, and attention to detail. Several reviewers have noted that the team's ability to listen and understand their clients' needs has resulted in designs that meet their expectations.

Negative Feedback

However, one reviewer has expressed dissatisfaction with the firm. Sally R. has criticized the design firm, stating that Laura Parsons is often "busy with other clients" and that the staff has a "lot of attitude." Sally also felt that the firm was overpriced and that the staff took too long to complete projects.