Business Details
41 Years
experience
Full-Service Advertising Agency in Madison, WI
designCraft Advertising was established in 1985 with a mission to restore the integrity of advertising through impactful campaigns that deliver measurable results. Our agency specializes in creating strategic marketing solutions for small to mid-sized businesses and nonprofits, emphasizing equity, social justice, and sustainability. With over 80 years of combined experience, our team of certified professionals brings expertise in digital advertising, web development, and creative direction. We are proud to hold certifications as a Women-Owned and Small Business by the City of Madison. Our commitment to excellence is reflected in our customized approach, which integrates traditional media with cutting-edge digital strategies. Our web developers build secure, ADA-compliant websites optimized for performance, while our graphic designers and copywriters craft visually compelling and message-driven content.We prioritize local grassroots initiatives and earned media placements, ensuring our clients' investments yield maximum impact. Our Google Analytics and Google Ads-certified specialists deliver targeted campaigns that expand reach and drive engagement. Through strategic social media management and innovative portal development, we help organizations streamline operations and connect with their audiences. For over three decades, we have remained dedicated to advancing our clients' goals while upholding ethical standards that benefit both businesses and communities.
Services
Digital Advertising
Graphic Design
Branding
Marketing Plans
Social Media
Website Development
Photography
Custom Portals
Details
- Year established: 1985
Highlights and features
- Our team has over 80 years of combined advertising experience.
- We are certified as both Women-Owned and a Small Business by the City of Madison.
- We specialize in local grassroots placements and earned media strategies.
- Our websites meet ADA compliance standards with WCAG 2.1 level AA.
- Award-winning copywriters deliver messaging that drives engagement and results.
Associations and certifications
- Women-Owned Business (City of Madison)
- Small Business (City of Madison)
- Google Analytics Certified
- Google Ads Certified
What people say
Successful survey campaign
Innovative website
Effective social media
Award-winning model
Strategic networking
Services
Digital Advertising
Our digital advertising services leverage Google Ads, social media platforms, and local media websites to target audiences effectively. We create campaigns that appear across apps, websites, and YouTube, ensuring broad visibility. With detailed reporting, clients track engagement metrics and ROI, optimizing future ad spend for maximum impact.
Website Development
We build custom websites with responsive design, ADA compliance, and SEO best practices. Our dcCMS platform enables easy content updates while maintaining security and speed. Features include e-commerce integration, custom portals, and performance analytics to enhance online visibility and user experience.
Branding & Graphic Design
Our branding services align logos, print materials, and digital assets with organizational values. We create cohesive visual identities across media formats, ensuring consistency in marketing collateral. This approach strengthens brand recognition and trust among target audiences through professional, market-specific design.
Social Media Management
We develop data-driven social media campaigns that boost engagement and audience growth. Our specialists create content calendars, manage ad budgets, and analyze performance metrics. This service helps businesses maintain consistent online presence while achieving measurable marketing objectives.
Custom Portal Development
Custom portals streamline complex workflows for client interactions, registrations, and data tracking. These secure platforms automate reporting and reduce administrative overhead. Ideal for membership management or event coordination, portals improve efficiency for both organizations and their stakeholders.
People
Yvette Jones
President/Creative Director
With 40+ years in advertising, Yvette specializes in creative direction and media planning. She leads strategic campaigns while advocating for native plants and sustainable design practices.
Lisa Lombardo
Senior Designer
Lisa brings 15+ years of design experience, focusing on web and print solutions. Her expertise in iconography supports environmental causes through visual storytelling.
Andy White
Director of Technology
Andy has 33 years of software development experience. He oversees technical operations and custom web applications while pursuing outdoor activities and writing.
Mike Zydowicz
Marketing Manager
Mike specializes in Google Analytics and Ads, with 13 years of marketing experience. He manages projects and explores homebrewing and gardening in his free time.
Sue Cowan
Bookkeeper
Sue provides financial expertise with 30+ years in credit union leadership. Her bookkeeping services support organizational stability and growth.
Questions
What industries does designCraft Advertising serve?
We primarily work with small to mid-sized businesses and nonprofits focused on equity, social justice, and sustainability in Madison and beyond.
Do you offer website maintenance after launch?
Yes, we provide full post-launch support including content updates, feature additions, and performance monitoring to ensure your site remains effective.
How do you measure advertising campaign success?
We use detailed reporting tools like Google Analytics to track engagement metrics, conversion rates, and ROI for all digital campaigns.
Are your websites ADA compliant?
All sites meet WCAG 2.1 level AA standards, with level AAA compliance available upon request to ensure accessibility for all users.
Can you help with both digital and traditional marketing?
Yes, we combine digital strategies with traditional media placements, leveraging decades of experience in integrated marketing approaches.
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