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Business Details
27 Years
experience
Expert Digital Marketing Services to Grow Your Business
Lasso Up is a growth-driven digital marketing agency dedicated to helping small and medium-sized businesses optimize their online presence, attract qualified leads, and accelerate growth. Since 1999, we have provided comprehensive services including brand design, website development, SEO, inbound marketing, and lead generation. Our team of certified professionals partners with business leaders to create tailored strategies that align with specific goals, ensuring measurable results.

With expertise in HubSpot, Google, and Meta platforms, we combine technical proficiency with creative innovation to deliver high-impact solutions. Our proven processDiscover, Plan, Build, Growensures sustained success through continuous optimization and client collaboration. Backed by hundreds of case studies and client testimonials, we pride ourselves on transparency, accountability, and delivering quality outcomes that exceed expectations.
Services
Brand Design Website Development SEO Services Inbound Marketing Lead Generation Social Media Management Email Marketing Content Creation PPC Advertising Review Management
Details
  • Year established: 1999
Highlights and features
  • We offer 25+ years of experience in digital marketing and web development.
  • Our team includes certified professionals in SEO, Google Ads, and HubSpot.
  • We implement a proven four-step process: Discover, Plan, Build, and Grow.
  • We provide transparent reporting and tailored strategies for each client.
  • We guarantee measurable results through continuous optimization and testing.
Associations and certifications
  • HubSpot
  • Google
  • Meta
What people say
Excellent service Positive feedback Timely manner Proven results Knowledgeable team
Services
Brand Design
Lasso Up creates modern brand identities that build credibility and attract target audiences. Our services include logo design, brand strategy, and graphic design for print or digital use. We develop cohesive brand books and messaging that align with your business goals. Clients receive all design files and assets for seamless implementation across platforms.
Website Design
We build responsive, SEO-optimized websites tailored to convert visitors into leads. Our process includes custom WordPress development, UX optimization, and content strategy. Dedicated teams handle design, development, and copywriting to ensure a cohesive user experience. Maintenance packages keep sites secure and up-to-date.
SEO Services
Our SEO strategies improve organic visibility through keyword research, on-page optimization, and link-building. Local and enterprise packages target relevant audiences, with monthly reporting to track progress. We specialize in climbing competitive rankings for industries like legal, healthcare, and home services.
Inbound Marketing
Lasso Up's inbound marketing combines blog content, email campaigns, and social media to nurture leads. Certified HubSpot partners create tailored strategies that align with buyer personas. Monthly analytics ensure continuous improvement and ROI tracking.
Lead Generation
We manage Google Ads and social media campaigns to drive targeted traffic. Our team optimizes ad spend for lower cost-per-conversion while scaling lead volume. Services include A/B testing, landing page design, and retargeting strategies for maximum ROI.
People
Lee Covert
Owner
Lee leads Lasso Up's strategic vision, leveraging 25+ years of marketing experience to drive client success.
Alex Covert
President
Alex oversees operations and innovation, ensuring cutting-edge solutions for clients' digital marketing challenges.
Shannon Farias
Customer Success Manager
Shannon manages client relationships, ensuring satisfaction through personalized support and strategic guidance.
Lexie Palmer
Creative Director
Lexie leads design initiatives, creating visually compelling assets that align with brand identities and marketing goals.
David Magana
Website Engineering Manager
David ensures technical excellence in web development, focusing on performance, security, and user experience.
Questions
What digital marketing services do you offer?
We provide SEO, website design, brand development, inbound marketing, and lead generation services tailored to your business needs.
How long does a website redesign take?
Timelines range from 2 weeks for a logo redesign to 3 months for a full brand and website overhaul.
Do you serve clients outside the U.S.?
We primarily serve U.S.-based businesses but can accommodate international clients with prior agreement.
Can I update my website after launch?
Yes, we offer website maintenance and can add new features like popups or lead magnets.
What industries do you specialize in?
We focus on homebuilders, medspas, B2B companies, and businesses needing brand or SEO improvements.