B 2 Design

At B2 Design, we are a creative copilot dedicated to helping businesses succeed through effective branding and design. Our team, led by award-winning graphic designer Carol Bingley, has been serving a variety of industries since 1999. Based in Rockford, Illinois, our boutique design studio provides expert integrated brand consulting, logo development, and production on all major media and communications platforms.

Expertise

With a Bachelor of Arts degree in Visual Communications (Graphic Design) from Northern Illinois University, Carol brings a wealth of experience to the table. Prior to starting B2 Design, Carol worked as a graphic designer in the Publications Office at NIU and freelanced for several graphic design firms in the Chicago area. As a result, Carol has a deep understanding of what makes a brand tick and how to translate that into effective design solutions.

Our Services

At B2 Design, we believe that every business deserves a unique identity that accurately reflects its values and goals. Our services include:

• Logo Design and Branding: We create logos and identities that combine client tastes and needs with solid design principles and creativity.
• Brand Consulting: We develop partnerships with our clients to help them create, differentiate, and improve the value of their brands.
• Graphic Design: We provide creative solutions for brochures, mailers, special events, invitations, announcements, and advertising.
• Brand Redesign: We help clients freshen up their look without losing their brand's essence.
• Brand Refresh: We revitalize existing logos and identities to keep them modern and relevant.
• Corporate Identity Packages: We design letterheads, brochures, and other printed materials that reflect a company's brand.

Process

Our logo development process is designed to ensure that our clients' goals and understanding of their brand are met. Our steps are:

1. Submit a request for an estimate: We will contact you with any additional questions and provide you with an estimate.

2. Client fills out logo assessment questionnaire: This helps us get to know you and your company.

3. We provide several preliminary logo design sketches and ideas for your review.

4. We further develop the logo and translate designs to computer renderings based on your likes and dislikes.

5. Color exploration and final designs until we nail it with the one that represents your company's image best.

6. Electronic file preparation of final logo.

7. Branding process can begin!

Portfolio

Take a look at our portfolio to see our best work in action. We are proud of the work we do and the results we achieve for our clients.

Contact

We would love to be your creative copilot. Contact us to schedule an estimate or get started on your logo design or brand refresh.