Business Details
31 Years
experience
Empowering B2B Companies with AI-Driven Marketing
Founded in 1995, ToTheWeb has evolved from a digital marketing agency into a leader in AI-driven sales and marketing transformation. Our team specializes in equipping enterprise teams with practical AI skills through hands-on training programs tailored to real-world workflows. We focus on bridging the gap between emerging AI technologies and actionable business strategies, helping clients optimize their digital presence for both human audiences and AI-driven search systems. With decades of experience in B2B software marketing, we combine technical expertise in SEO and content strategy with cutting-edge AI applications.Our approach emphasizes measurable results, having delivered significant improvements in web traffic, lead generation, and conversion rates for global clients. We maintain a strong commitment to innovation, demonstrated through our development of proprietary tools like the AI Readiness Assessment and FAQ Schema Generator. Our team's deep industry knowledge is reflected in our active participation in AI education initiatives and thought leadership programs.
Services
AI Sales Training
AI Marketing Training
AI Search Optimization
Content Audits
Website Testing
AI Policy Development
Schema Markup Tools
Competitor Analysis
Prompt Engineering
Usability Testing
Details
- Year established: 1995
Highlights and features
- 25+ years of B2B software marketing expertise with proven AI integration
- Customized training programs for sales and marketing workflows
- Proprietary AI assessment and optimization tools developed in-house
- Demonstrated results with 80%+ web traffic increases for clients
- Team of recognized AI education and digital marketing pioneers
What people say
70% lead increase
Top 10 search rankings
Expert AI implementation
Measurable ROI
Exceptional training results
Services
AI Sales Training
Our AI sales training programs equip enterprise teams with practical skills for implementing AI tools like ChatGPT and Gemini into daily workflows. Through hands-on workshops, sales professionals learn to enhance prospect research, craft personalized outreach, and optimize deal execution while maintaining ethical AI practices. The training focuses on real-world applications that deliver measurable improvements in conversion rates and sales cycle efficiency.
AI Marketing Training
Designed for modern marketing teams, this training covers AI-driven content creation, campaign optimization, and data analysis techniques. Participants gain hands-on experience with generative AI tools while learning to maintain brand consistency and develop effective AI content strategies that improve both human engagement and algorithmic visibility in search results.
AI Search Optimization
This service addresses the shift from traditional SEO to AI-driven search optimization. We analyze content structure and relevance for both human readers and large language models, implementing strategies that maintain visibility in evolving search environments while preserving strong traditional search engine rankings through comprehensive content audits and restructuring.
Content Audits
Our AI-enhanced content audits combine machine analysis with human expertise to evaluate content effectiveness across multiple dimensions. The process identifies optimization opportunities for both search engines and AI systems, ensuring content remains discoverable while maintaining engagement for human audiences through structured recommendations and implementation guidance.
Website Testing
We conduct dual-focused testing that evaluates websites for both human users and AI systems. This approach identifies technical and content barriers that might affect either audience, providing actionable recommendations to improve conversion rates while ensuring content remains accessible and understandable to both algorithmic crawlers and human visitors.
People
Rosemary Brisco
President and Founder
Digital marketing pioneer with 25+ years in B2B software marketing. Recognized AI training expert and founder of Women Applying AI. Led ToTheWeb's evolution from SEO agency to AI transformation leader. Holds multiple industry accolades including Entrepreneur of the Year at the U.S. Capitol.
Michele Grey
Graphic and Web Designer
Creative professional specializing in AI-enhanced design solutions. Focuses on integrating generative design tools with traditional web development practices to create visually compelling, AI-optimized digital experiences that maintain brand consistency across platforms.
Jim Rodgers
AI Designer & Partner
AI technology specialist with expertise in developing custom GPT solutions for enterprise applications. Leads the development of AI-driven design workflows and contributes to creating practical implementation frameworks for generative AI tools in marketing contexts.
Questions
What AI tools do you train on?
We specialize in ChatGPT, Gemini, and Claude training with practical applications for sales outreach, content creation, and data analysis workflows.
How do you measure training effectiveness?
Through pre- and post-training assessments, workflow efficiency metrics, and tracking of key performance indicators like lead conversion rates and content production speed.
Do you work with non-technical teams?
Yes, our training adapts to all skill levels, focusing on practical implementation rather than technical complexity through hands-on, role-specific examples.
What industries do you serve?
Primarily B2B software companies, though our AI strategies apply to any enterprise seeking digital transformation in sales and marketing operations.
How long are training sessions?
Sessions range from 60-minute introductions to 90-minute specialized workshops, with multi-session packages available for comprehensive training programs.
Do you offer ongoing support?
Yes, we provide post-training resources including prompt libraries, implementation guides, and follow-up consultations to ensure successful AI adoption.
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