Business Details
22 Years
experience
Expert Web Design & Digital Marketing Solutions in Raleigh, NC
Excel On The Web was founded in 2004 by Chris Smashe, a Marine Corps veteran who transitioned his self-taught web development skills into a full-service digital solutions provider. With over 20 years of experience in website design, SEO, and custom software development, we specialize in creating intuitive, high-performing websites that drive traffic, sales, and customer satisfaction. Our team, including 14-year veteran Cheri Harder, combines technical expertise with a client-centric approach to deliver tailored solutions across platforms like WordPress, Shopify, and React Native.We excel at integrating websites with business systems, optimizing for mobile responsiveness, and implementing SEO strategies that ensure visibility in competitive digital landscapes. Our commitment to quality is reflected in our portfolio of global clients and our proven track record of transforming business visions into functional, scalable digital assets.
Services
Website Design
SEO Services
Mobile App Development
Custom Software
eCommerce Solutions
WordPress Development
Real Estate Web Design
Web Maintenance
Hosting Services
Digital Marketing
Details
- Year established: 2004
Highlights and features
- We offer 20+ years of experience in web design and SEO expertise.
- Our team provides custom solutions tailored to specific business needs.
- We implement proven SEO strategies for measurable ranking improvements.
- Our developers have in-depth knowledge of platforms like Shopify and React Native.
- We maintain long-term client relationships through transparent communication and results.
What people say
Responsive and excellent
Experienced and reliable
Visually-exciting designs
Dominating online presence
Expert SEO services
Services
Website Design
We create responsive, SEO-optimized websites tailored to business needs. Our designs ensure cross-device compatibility and user-friendly interfaces, enhancing customer engagement and conversion rates through strategic layout and branding integration.
Search Engine Optimization
Our SEO strategies improve organic search rankings through keyword research, on-page optimization, and technical audits. We focus on driving targeted traffic and increasing online visibility for sustainable business growth.
Mobile Application Development
We build cross-platform mobile apps using React Native for iOS and Android. Our process includes market research, UI/UX design, and post-launch support to ensure functional, scalable solutions for diverse business needs.
Custom Software Development
We develop tailored software applications that automate workflows and integrate with existing systems. Our approach emphasizes scalability, security, and user-centric design to streamline operations and reduce costs.
eCommerce Website Design
We design conversion-focused e-commerce platforms on Shopify, WooCommerce, and custom solutions. Our services include payment gateway integration, inventory management, and mobile optimization to maximize online sales.
People
Chris Smashe
Founder
Chris founded Excel On The Web in 2004 after teaching himself web development in the Marine Corps. He specializes in custom software and SEO, with expertise in platforms like CandyPress and React Native.
Cheri Harder
Web Developer
Cheri has worked with Excel On The Web for 14 years, specializing in WordPress development, database integration, and SEO services. She focuses on creating user-friendly websites that align with client business goals.
Questions
What platforms do you use for website development?
We work with WordPress, Shopify, React Native, and custom solutions to create websites tailored to your business needs.
Can you redesign an existing website?
Yes, we offer website redesign services to modernize your online presence, improve functionality, and enhance user experience.
Do you provide ongoing website maintenance?
Yes, we offer maintenance plans to keep your website updated, secure, and performing optimally post-launch.
How long does website development take?
Timelines vary by complexity, but simple sites typically take 4-6 weeks while complex projects may require several months.
What SEO services do you offer?
We provide keyword research, on-page optimization, technical audits, and local SEO to improve search rankings and drive organic traffic.
Do you support mobile app development?
Yes, we develop cross-platform mobile apps using React Native for iOS and Android with seamless integration capabilities.
