Business Details
26 Years
experience
Expert Brand Strategy & Design Services
Founded in 2000, we are a strategic brand development studio with over two decades of expertise in merging creativity with business objectives. Our Brand Generation Process combines in-depth market analysis, brand positioning, and multi-disciplinary design to create cohesive brand ecosystems that drive measurable growth. We specialize in transforming business visions into resonant brand experiences through services spanning brand identity, digital presence, and print collateral.Our team of award-winning designers and strategic partners prioritize client collaboration, ensuring tailored solutions that align with organizational goals. With a focus on long-term partnerships, we serve forward-thinking businesses and nonprofits seeking to elevate their market presence through impactful design and strategic clarity.
Services
Brand Strategy
Logo Design
Brand Style Guides
Website Design
Brand Identity Development
Packaging Design
Marketing Collateral
Social Media Graphics
Brand Audits
Rebranding Services
Details
- Year established: 2000
Highlights and features
- We have over 20 years of experience in brand strategy and design.
- Our signature Brand Generation Process ensures a solid brand foundation.
- We offer multi-disciplinary design services across digital and print media.
- Our team includes award-winning designers and strategic partners.
- We focus on long-term client partnerships and tailored solutions.
What people say
Thoughtful and insightful approach
Adds value
Increased book sales
Creative process
Resonates with audience
Services
Brand Strategy
Our strategic approach creates cohesive brand foundations through market analysis, positioning, and messaging. We help businesses clarify their identity and connect with target audiences. Services include brand audits, competitor analysis, and strategic roadmaps tailored to organizational goals.
Logo Design
We craft distinctive logos that encapsulate brand essence through typography, color, and symbolism. Our designs ensure memorability and market differentiation. Services include concept development, revisions, and final asset delivery for both digital and print applications.
Brand Style Guides
Comprehensive style guides establish visual consistency across all touchpoints. We define color palettes, typography rules, and application standards. Deliverables include digital guides for internal and external use to maintain brand integrity.
Website Design
We create responsive websites that reflect brand identity while optimizing user experience. Services include layout design, content integration, and platform-specific development for platforms like Squarespace or custom builds.
Rebranding Services
Our rebranding process revitalizes outdated identities while preserving core brand equity. We conduct stakeholder interviews, market research, and visual overhauls to ensure modern relevance and audience resonance across all brand touchpoints.
People
Kim Barron
Founder | Creative Director
Award-winning designer with 20+ years of experience in brand strategy. Founded New Leaf in 2000 after working at boutique agencies. Specializes in translating business visions into resonant brand experiences through detail-oriented creative direction.
Virginia Juliano
Fractional CMO
MBA-level marketing strategist with expertise in brand messaging and strategic planning. Partners with New Leaf to provide CMO-level insights, helping businesses clarify their market positioning and future growth strategies through an 'Always Upstream' approach.
David Paquette
Business Strategist
Brand strategist based in Madison, WI, specializing in organizational clarity. Collaborates with New Leaf to distill complex data into core brand concepts, helping businesses establish clear directional 'north stars' for long-term success.
Questions
What brand strategy services do you offer?
We provide brand audits, positioning statements, messaging frameworks, and strategic roadmaps tailored to business goals.
How long does a typical branding project take?
Full brand development projects typically take 2-4 months depending on scope and client input timelines.
Do you work with nonprofit organizations?
Yes, we collaborate with both for-profit and nonprofit clients across various industries.
What is your minimum project investment?
Our premium services start at $10,000 for comprehensive brand development packages.
How do you ensure brand consistency across platforms?
We create detailed brand style guides and provide ongoing support for multi-channel application.
