Business Details
Your Trusted Digital Marketing Partner for Online Growth
BSTRO is a digital marketing agency that combines big-agency capabilities with small-agency agility to deliver results-driven solutions. Our approach prioritizes measurable outcomes, scalable strategies, and a commitment to excellence while maintaining a genuine human touch. With a globally diverse team of experts, we specialize in brand strategy, content marketing, website development, and online advertising tailored to B2B and B2C clients.Our 20-year track record demonstrates a focus on client collaboration, meeting deadlines, and avoiding overpromises. As a women-owned, WEC-certified, and LGBTQ-owned agency, we emphasize inclusivity, sustainability, and community impact through pro bono work with over 25 nonprofits. Our client retention and referral-based growth reflect our dedication to transforming brands through data-informed strategies and creative execution.
Services
Brand Strategy
Content Marketing
Website Design
Online Advertising
Social Media Management
Email Marketing
SEO Strategy
E-commerce Solutions
Creative Development
Marketing Automation
Highlights and features
- We offer 20+ years of experience in digital marketing strategy and execution.
- Our globally diverse team speaks 10 languages and serves clients worldwide.
- We deliver scalable solutions that grow with your business needs.
- 99% of our work comes from client referrals and repeat business.
- We combine big-agency expertise with small-agency agility and responsiveness.
Associations and certifications
- WEC-certified
What people say
Exceeded expectations
Professional team
Creative excellence
Timely delivery
Strategic insights
Services
Brand Strategy
Our brand strategy services create cohesive identities that resonate with target audiences. We conduct market research, define positioning, and develop messaging frameworks to establish clear brand differentiation. Clients benefit from consistent visual and verbal identity systems that enhance recognition and customer loyalty across all touchpoints.
Content Marketing
We develop data-driven content strategies that engage audiences and drive conversions. Our services include blog creation, thought leadership development, and multi-channel content distribution. By aligning content with buyer journeys, we help businesses establish authority while improving SEO performance and lead generation outcomes.
Website Design
Our custom website designs combine aesthetic appeal with functional excellence. We create responsive, user-friendly platforms optimized for conversions and SEO. Technical implementation includes CMS selection, e-commerce integration, and ongoing maintenance to ensure digital assets evolve with business needs.
Online Advertising
We develop targeted online advertising campaigns across search, social, and display platforms. Our approach combines creative development with performance optimization to maximize ROI. Services include campaign management, A/B testing, and analytics integration for measurable marketing outcomes.
Social Media Management
Our social media services build brand presence and engagement across platforms. We create content calendars, manage community interactions, and analyze performance metrics. Strategic approach ensures consistent brand messaging while driving audience growth and conversion opportunities through targeted campaigns.
People
Jill Tracy
Founder, CEO and CCO
Jill leads BSTRO's creative and strategic vision with over 20 years of digital marketing experience. She specializes in brand transformation and has guided numerous startups and established brands through digital evolution.
Stephanie Todd
VP Marketing & Accounts
Stephanie oversees client relationships and marketing strategy execution with expertise in account management and campaign optimization. She brings 15+ years of experience in digital marketing leadership roles.
Kevin Chan
VP Technology
Kevin leads technical implementation of digital solutions with expertise in web architecture and platform integration. He has over 18 years of experience building scalable technology solutions for marketing initiatives.
Katrina Martin
Content Strategist
Katrina develops content frameworks that align with brand voice and marketing goals. With 12 years in content creation, she specializes in transforming complex concepts into engaging narratives across multiple industries.
Livia Bandeira
Designer
Livia creates visual identities and design systems that reflect brand essence. Her 10+ years of experience spans branding projects for startups and Fortune 500 companies across diverse sectors.
Questions
What industries does BSTRO specialize in?
We work with both B2B and B2C clients across diverse sectors including health sciences, technology, consumer goods, and nonprofit organizations.
Can BSTRO handle both strategy and implementation?
Yes, we provide full-service support from strategic planning through execution, including brand development, digital marketing, and creative implementation.
How does BSTRO ensure project success?
We use measurable goals, regular reporting, and collaborative workflows while maintaining strict deadlines and budget controls for every project.
Do you work with international clients?
Our Vancouver-based team serves clients globally, with experience managing cross-border projects and adapting strategies for different markets.
What makes BSTRO different from other agencies?
We combine big-agency expertise with small-agency agility, focusing on measurable results rather than billable hours while maintaining creative excellence.
How do you handle urgent marketing needs?
We prioritize client responsiveness and have successfully delivered time-sensitive projects while maintaining quality standards across all our services.
