Business Details
24 Years
experience
Your Trusted Partner for Integrated Marketing Solutions
Howerton+White is a full-service digital marketing agency founded in 2002, dedicated to creating integrated solutions that strengthen brand experiences and drive business success. Our approach combines strategic brand development, targeted media planning, and innovative technology integration to deliver cohesive marketing campaigns. With expertise in brand strategy, digital marketing, and user-centric technology solutions, we help businesses differentiate themselves in competitive landscapes.Our team specializes in data-driven media strategies, consumer engagement, and conversion optimization, as demonstrated by successful client projects like the ComfortCare Homes rebrand and Salt City Brewing's market expansion. We prioritize holistic marketing that aligns brand values with consumer expectations, leveraging over two decades of experience in evolving digital platforms and marketing technologies.
Services
Brand Strategy
Media Planning
Technology Integration
Digital Marketing
Content Creation
Conversion Optimization
Details
- Year established: 2002
Highlights and features
- We have 20+ years of experience in digital marketing and brand strategy since 2002
- Our data-driven approach combines brand, media, and technology for cohesive campaigns
- We deliver measurable results through targeted media planning and conversion optimization
- Our team specializes in user-centric technology integration for modern marketing needs
- Proven success with clients like ComfortCare Homes and Salt City Brewing
Services
Brand Strategy
We create comprehensive brand strategies that align organizational values with consumer expectations. Our approach combines market research, competitive analysis, and consumer journey mapping to develop compelling brand identities. By integrating visual elements, messaging frameworks, and digital experiences, we help businesses establish strong market positions and maintain consistent brand expressions across all touchpoints.
Media Planning
Our data-driven media planning services optimize brand visibility through targeted channel selection and campaign execution. We develop integrated media plans that combine traditional and digital platforms to reach specific audience segments. With expertise in SEO, SEM, social media management, and conversion rate optimization, we ensure measurable results that align with business objectives and evolving consumer behaviors.
Technology Integration
We deliver technology solutions that enhance marketing effectiveness through automation and seamless integration. Our services include CRM implementation, e-commerce development, and custom application creation that streamline marketing operations. By combining user experience design with backend functionality, we create technology platforms that support brand consistency and improve customer engagement across digital channels.
People
Nicole Howerton
Founder, Chief Executive Officer
Nicole co-founded Howerton+White in 2002 and leads strategic direction for the agency. With extensive experience in brand development and digital marketing, she focuses on creating integrated solutions that drive client success through innovative approaches to brand expression and market positioning.
Ken White
Founder, Chief Financial Officer
Ken White co-founded Howerton+White and oversees financial operations while contributing to strategic planning. His expertise in business analysis and marketing technology helps maintain the agency's financial health while supporting client projects with data-driven insights and operational expertise.
Bryan Malone
Chief Operations Officer
Bryan Malone manages day-to-day operations at Howerton+White, ensuring efficient project delivery across all service areas. With a focus on process optimization and team coordination, he maintains operational excellence while supporting the agency's growth and client service standards.
Questions
What marketing services do you specialize in?
We specialize in integrated brand strategy, media planning, and technology solutions that combine to create cohesive marketing campaigns tailored to specific business goals.
How long have you been in business?
Howerton+White has been operating as a full-service digital marketing agency since our founding in 2002.
What industries do you work with?
We work with diverse clients including healthcare providers, manufacturing companies, consumer brands, and cultural institutions across local and national markets.
How do you measure campaign success?
We use data-driven approaches combining analytics, conversion tracking, and performance reporting to measure results against predefined business objectives and KPIs.
Do you serve clients outside Kansas?
While based in Wichita, we serve clients nationwide through our digital capabilities and remote collaboration tools.
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