Otherwise

Otherwise Incorporated is a premier Chicago-based branding, strategy, and graphic design agency that has been creating and building inspiring brands for over three decades. Our mission is to enable our clients, ranging from world-renowned companies to promising start-ups, to navigate moments of change by understanding, illuminating, and positioning their brands for impact and scale.

We specialize in helping our clients grasp and respond to seismic shifts in brand relevance, market positioning, messaging, technology adoption, customer behaviors, and product offerings. Our unique empathic approach to brand strategy guides us in deploying creativity, technology, and the tools of graphic design to create relevant, resonant marketing programs across various platforms, including print communications, environmental design, digital and social media.

Services Offered

As an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated offers a wide range of services designed to help clients develop marketing, branding, and rebranding strategies and implement them through various channels. Our services include:

• Marketing, Branding, and Rebranding Strategies: We work with clients to develop comprehensive marketing, branding, and rebranding strategies that align with their business goals and objectives. Our approach is tailored to each client's needs, and we provide strategic guidance and direction throughout the entire process.
• Visual Identity Design: Our team of experienced designers creates visual identities that reflect each client's unique brand personality and values. We develop visual identities that are memorable, distinctive, and effective in communicating each client's brand message.
• Name Development: We help clients develop names that are unique, memorable, and reflective of their brand personality and values. Our name development process includes thorough research, brainstorming, and testing to ensure that the chosen name is the right fit for each client's brand.
• Website Design and Development: Our team of web designers and developers creates websites that are user-friendly, visually appealing, and optimized for search engines. We develop websites that are responsive, accessible, and easy to navigate, ensuring that each client's online presence is effective and engaging.
• Graphic Design: Our graphic designers create marketing materials that are visually appealing, on-brand, and effective in communicating each client's message. We provide a wide range of graphic design services, including print and digital ad campaigns, marketing collateral, signage design, environmental graphics, and packaging.
• Digital Marketing and Social Media Marketing: We help clients develop and implement digital marketing and social media marketing strategies that are targeted, effective, and measurable. Our approach includes social media management, content creation, paid advertising, and analytics tracking.
• Web3 Strategy and Deployment: As a leading agency in the web3 space, we help clients navigate the complex world of web3, including decentralized autonomous organizations (DAOs), web3 product development, and web3 onboarding.

At Otherwise Incorporated, we are committed to providing our clients with the highest level of service and expertise. Our team of experienced professionals has the skills and knowledge necessary to help each client achieve their business goals and objectives. Whether you are looking to develop a new brand, rebrand an existing one, or enhance your online presence, we are here to help.