Business Details
25 Years
experience
Digital Marketing for Lifestyle Brands
BK Media Group is a digital marketing agency specializing in supporting lifestyle brands through innovative strategies. With over two decades of experience, we focus on building brand awareness, driving customer acquisition, and optimizing customer lifetime value. Our approach combines media buying, email marketing, and SMS campaigns to create sustainable growth for our clients. We prioritize transparency, measurable results, and a deep understanding of the outdoor and lifestyle industries. Our team of experts delivers tailored solutions that align with each brand's unique goals.We operate without long-term contracts, ensuring accountability through performance-driven outcomes. Our proven track record includes helping clients achieve significant growth in direct-to-consumer sales and email engagement metrics. Headquartered in Colorado, we partner with brands that share our passion for adventure and innovation. Our commitment to excellence is backed by a money-back guarantee after the first three months of service.
Services
Brand Awareness
Lead Generation
Email Marketing
Media Buying
SMS Marketing
Attribution Reporting
Details
- Year established: 2001
Highlights and features
- We offer 20+ years of specialized experience in lifestyle brand marketing.
- Our clients achieve 20% higher email open rates and 5x ROAS.
- No long-term contracts with a 100% money-back guarantee.
- Owner-operated agency with a proven track record of client growth.
- Transparent reporting and data-driven campaign optimization.
What people say
56% growth in DTC sales
37% year-over-year growth
2.5x industry email open rates
Highly recommend for outdoor brands
Outstanding communication
Services
Media Buying
We create targeted paid search and social media campaigns to attract qualified audiences. Our approach combines intent-based and behavior-based targeting to maximize ROI. Clients benefit from strategic budget allocation and performance tracking that drives measurable results for both new customer acquisition and brand awareness.
Email Marketing
Our email marketing solutions include automated workflows, seasonal promotions, and engagement strategies. We develop customized templates and content that align with brand voice while improving open rates and conversions. The service includes list growth tactics and performance analytics to optimize customer retention.
SMS Marketing
We implement SMS strategies that complement email efforts through timely, direct communication. Our approach includes abandoned cart reminders, exclusive offers, and event notifications designed to boost engagement and drive immediate action while maintaining compliance with messaging regulations.
Lead Generation
Our lead generation focuses on capturing zero- and first-party data through strategic site forms and tracking. We create nurturing pathways that convert website visitors into loyal customers using multi-channel approaches that include email, SMS, and targeted advertising campaigns.
Attribution Reporting
We provide customized reporting that tracks campaign effectiveness across all channels. Our attribution models identify successful strategies and areas for improvement, offering actionable insights that help brands refine their marketing approach and optimize budget allocation for maximum ROI.
People
Bradley Moss
CEO/Founder
Brad Moss founded BK Media Group in 2001 after working with major clients like Microsoft and Nintendo. He brings creative vision and outdoor industry expertise, having worked in agencies across Chicago and Seattle before returning to Colorado to establish the company.
Christopher Ford
COO
Christopher Ford oversees strategy implementation and client goal development. Certified in Klaviyo Email and SMS marketing, he specializes in translating data into actionable strategies while maintaining a client-focused approach to campaign management.
Liz Wallace
Account Executive
Liz Wallace drives client success through innovative marketing strategies. With a Master's in Marketing and international experience in China and Spain, she manages email campaigns and media buying initiatives that deliver measurable growth for lifestyle brands.
Dustyn Deerman
Email Marketing Coordinator
Dustyn Deerman designs strategic email campaigns that boost engagement and site traffic. With a background in language arts and media, she ensures brand messaging remains consistent and compelling across all email communications.
Seamus Fearons
Email Marketing Coordinator
Seamus Fearons creates email and SMS campaigns for client brands. A CU Boulder graduate with media production expertise, he combines technical skills with outdoor passion to develop effective audience engagement strategies.
Questions
What industries do you specialize in?
We specialize in outdoor recreation, lifestyle, and travel brands, helping them grow through targeted digital marketing strategies.
How do you measure campaign success?
We track metrics like ROAS, email open rates, conversion rates, and customer lifetime value to ensure measurable results for clients.
Do you require long-term contracts?
No, we operate without long-term contracts and offer a 100% money-back guarantee after the first three months.
What marketing channels do you use?
Our approach combines media buying, email marketing, SMS campaigns, and data-driven attribution reporting for comprehensive results.
How do you handle client onboarding?
We begin with a customized marketing audit and develop tailored strategies aligned with each brand's specific goals and challenges.
Videos
