Business Details
28 Years
experience
Your Automotive Digital Marketing Partner
Search Optics was founded in 1998 with a mission to revolutionize digital marketing for automotive dealerships. Our approach combines cutting-edge technology with human expertise to deliver measurable results for clients. We specialize in integrated digital marketing platforms that drive higher-quality leads and create demand for automotive brands. As part of Advance Local since 2022, we continue to innovate through partnerships with industry leaders like ZeroSum and Hoot Interactive. Our team of certified professionals actively manages campaigns using mobile-first strategies tailored to each client's unique needs.We prioritize ROI by connecting marketing actions to actual performance metrics. Our proprietary tools like UPTRACS eliminate guesswork by linking online marketing efforts to offline conversions. With over 25 years of experience, we've developed solutions that streamline fixed operations and improve customer experiences across all touchpoints. Our Blueprint Platform ensures optimal mobile performance while maintaining strong SEO for both desktop and mobile platforms. This combination of technological innovation and personalized service has made us a trusted partner for automotive dealerships nationwide.
Services
Paid Search
Search Engine Optimization
Social Media Management
Programmatic Display
AutoWhyBuy
Marketing Automation
Website Development
Lead Generation
Campaign Optimization
Performance Analytics
Details
- Year established: 1998
Highlights and features
- We have 25+ years of automotive digital marketing expertise
- Our team includes the most Google-certified professionals in the industry
- We offer proprietary tools like UPTRACS for performance measurement
- We provide customized strategies with active campaign optimization
- Our Blueprint Platform ensures optimal mobile and SEO performance
Services
Paid Search
Our paid search campaigns deliver high-quality leads through actively managed Google Ads. We use enterprise tools and bidding algorithms to optimize for cost-per-lead while maintaining campaign performance. Our certified specialists create customized ad copy with strong calls-to-action and implement dynamic search strategies that connect users directly to relevant vehicle detail pages.
Search Engine Optimization
We improve organic search rankings through content-focused SEO strategies. Our certified team develops targeted keyword strategies and creates quality content that generates recurring value. Monthly strategy calls and competitor tracking ensure sustained visibility while on-page optimizations maintain technical excellence across both desktop and mobile platforms.
Social Media Management
Our social media campaigns build brand loyalty through targeted content and audience engagement. We use behavioral targeting and video promotion to extend reach while managing online reputation. The integrated approach includes community management and local listing optimization to drive repeat business and customer advocacy for automotive brands.
Programmatic Display
This real-time advertising solution combines eye-catching creatives with advanced targeting options. We leverage top data providers and remarketing strategies to reach in-market customers at optimal moments. VIN-level targeting shows dynamic ads for previously viewed vehicles while pre-roll video advertising enhances brand recall across digital platforms.
Performance Analytics
Our proprietary reporting system tracks marketing effectiveness through granular campaign analysis. UPTRACS connects online marketing efforts to offline conversions, providing actionable insights on cost-per-lead and ROI. This single-source solution enables data-driven decisions by eliminating guesswork from performance assessment and budget allocation.
People
Dave Cox
Chief Operations Officer
Overseeing daily operations at Search Optics, Dave Cox brings extensive experience in managing digital marketing solutions for automotive clients. His leadership focuses on maintaining operational excellence while driving technological innovation across the company's service offerings.
Christian Fuller
Sr. Vice President, Business Development
Christian Fuller leads business development initiatives with a focus on expanding Search Optics' market presence. He specializes in identifying growth opportunities and building strategic partnerships that enhance the company's automotive marketing capabilities.
Alli Gillick
Sr. Vice President, Product & Operations
Alli Gillick drives product innovation and operational efficiency at Search Optics. With deep expertise in digital marketing technology, she oversees the development of new solutions that combine cutting-edge tools with practical applications for automotive dealerships.
Curtis Daneker
Sr. Vice President, Sales
Curtis Daneker manages sales operations with a focus on client acquisition and relationship building. His approach emphasizes understanding dealership needs to deliver tailored marketing solutions that drive measurable business growth.
Matt Cook
Vice President, Finance & Accounting
Matt Cook oversees financial operations at Search Optics, ensuring fiscal responsibility while supporting business expansion. His expertise in financial management helps maintain the company's stability and long-term growth objectives.
Questions
What automotive marketing services do you offer?
We provide paid search, SEO, social media management, programmatic display advertising, marketing automation, and performance analytics specifically tailored for automotive dealerships.
How do you measure campaign success?
We track ROI using proprietary tools like UPTRACS that connect online marketing efforts to offline conversions, focusing on metrics like cost-per-lead and actual sales impact.
Do you work with all automotive dealership types?
Yes, our solutions work for new, used, and CPO vehicle dealerships across various brands and market sizes.
How do you handle mobile optimization?
Our Blueprint Platform ensures optimal mobile performance with faster loading times, responsive design, and mobile-first SEO strategies.
What makes you different from other marketing agencies?
We combine patented technology with hands-on expertise, offering active campaign management and measurable results specifically for automotive industry needs.
Can you integrate with existing marketing systems?
Yes, our solutions work with major providers and existing systems through seamless integration and data sharing capabilities.
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