Business Details
17 Years
experience
Your Trusted Branding & Packaging Partner for Food & Beverage
Elbongurk is a boutique branding and package design agency exclusively focused on the food and beverage industry since 2018. With 15+ years of combined design experience, we specialize in creating bold, unforgettable brands that connect with audiences through standout packaging. Our founder, Jillian, brings a unique blend of academic expertise as a former tenured professor teaching brand design and practical industry knowledge from designing for retail giants like Target and West Elm. We understand the complexities of food and beverage packaging compliance, including FDA and TTB regulations, and maintain strong relationships with top printers and suppliers to ensure market-ready results.Our client success stories demonstrate measurable outcomes, including brands selling out twice as fast after rebranding. We begin every project with a free fit call to understand your business journey and craft a tailored strategy that aligns with your growth goals. Our work has earned recognition from industry peers, including speaking engagements at the Craft Brewers Association conference. We measure success through client satisfaction metrics like 52 happy clients and 184 can designs completed. Our approach combines creative excellence with practical business insights to help brands stand out on shelves and in competitive markets.
Services
Brand Identity Development
Packaging Design
Rebranding Strategy
Label Compliance
Merchandise Extensions
Beverage Branding
Food Product Packaging
Design System Architecture
Details
- Year established: 2009
Highlights and features
- 15+ years exclusively focused on food & beverage branding since 2018
- Proven success with 52 happy clients and 184 can designs completed
- Founder brings academic expertise from teaching brand design at accredited university
- Deep understanding of FDA/TTB compliance and printer specifications
- Established relationships with top industry suppliers like CanSource and Belmark
Associations and certifications
- NASAD-accredited university
What people say
Massive amounts of positive reactions
Super patient with us
Incredible talented people
Brand stands out on shelf
Designs drive sales growth
Services
Brand Identity Development
We create cohesive brand identities that reflect your business values and resonate with target audiences. Our process combines in-depth discovery interviews with strategic design to develop market-ready branding systems. Clients benefit from our specialized focus on food and beverage industry requirements.
Packaging Design
Our packaging solutions balance visual impact with regulatory compliance. We handle FDA/TTB requirements while creating shelf-standing designs. The service includes material selection guidance and printer specification expertise to ensure production-ready results for food and beverage products.
Rebranding Strategy
We help established brands modernize their identity while maintaining core equity. Our approach preserves brand recognition through strategic design evolution. This includes extending existing brand elements while introducing contemporary visual systems that appeal to new market segments.
Label Compliance
Our team ensures packaging meets all legal requirements while maintaining visual appeal. We specialize in navigating complex food labeling regulations across different product categories. This service includes collaboration with printers to guarantee compliance during production.
Design System Architecture
We develop scalable design systems that maintain brand consistency across product lines. This includes creating flexible frameworks for multi-product brands that balance individuality with cohesive identity. The systems support merchandise extensions and marketing applications.
People
Jillian
Founder
Founder with 15+ years design experience, including nine years as brand design professor at accredited university. Industry expertise includes retail brand projects for Pottery Barn and Target. Recognized speaker at Craft Brewers Association conference.
Questions
What industries do you specialize in?
We exclusively focus on food and beverage brands, including beer, wine, hard seltzers, and specialty food products like gluten-free items.
How long does the branding process take?
Our process begins with a free fit call, followed by discovery interviews and design development. Timeline varies based on project scope but emphasizes efficient execution.
Do you handle regulatory compliance?
Yes, we ensure packaging meets FDA, TTB, and other relevant regulations while maintaining strong visual design elements.
Can you help with rebranding existing products?
We specialize in brand extensions and refreshes that maintain core equity while modernizing visual identity for evolving market needs.
What's included in your design service?
Full-service branding includes identity development, packaging design, label compliance, and merchandise extensions with strategic design systems.
