Business Details
Trusted Marketing Agency for Mission-Driven Brands
idfive is an integrated marketing and communications agency dedicated to amplifying the impact of mission-driven brands in healthcare, higher education, nonprofit, and government sectors. Founded on principles of informed design and emotional intelligence, we combine research-driven strategies with creative excellence to deliver measurable results. Our 20-year track record demonstrates expertise in branding, digital transformation, and strategic storytelling, guided by a certified Minority Business Enterprise (MBE) commitment to diversity and inclusion. We prioritize client partnerships through transparent collaboration, innovative problem-solving, and a focus on ethical marketing that drives positive societal change. 
Services
Branding
Website Design
UX Design
Video Production
Marketing Strategy
Staff Augmentation
Custom Tools
Advertising
Consulting
Content Development
Highlights and features
- 20+ years of specialized expertise in mission-driven brand strategy
- Certified MBE commitment to diversity and inclusion
- Research-informed design combining data and emotional intelligence
- Proven track record with higher education, healthcare, and nonprofit sectors
- Transparent collaboration with client-focused project management
Associations and certifications
- Minority Business Enterprise (MBE)
Services
Branding
We develop authentic brand identities that resonate emotionally while aligning with organizational missions. Our research-driven approach merges audience insights with strategic storytelling to create cohesive visual and verbal identities. Clients benefit from enhanced market positioning and stronger stakeholder engagement through comprehensive brand systems.
Website Design
Our websites combine cutting-edge technology with user-centered design principles. We create responsive, accessible platforms that drive engagement while maintaining brand consistency. The development process includes strategic planning, UX research, and performance optimization to ensure long-term digital success for mission-focused organizations.
UX Design
We design intuitive digital experiences informed by neurodesign principles and user research. Our approach prioritizes task efficiency and cognitive ease through iterative prototyping and accessibility-focused development. Clients receive custom interfaces that reduce user friction while achieving organizational objectives across web and mobile platforms.
Marketing Strategy
Our data-driven marketing strategies combine audience segmentation with behavioral insights to maximize campaign effectiveness. Services include media planning, content strategy, and performance analytics tailored to nonprofit, healthcare, and education sectors. We focus on measurable outcomes through ethical, mission-aligned marketing practices.
Custom Tools
We develop tailored digital solutions that streamline organizational workflows and enhance data utilization. Our process includes requirements analysis, prototyping, and iterative development of custom applications. Clients receive scalable tools that improve operational efficiency while maintaining alignment with brand identity and user needs.
People
Andrs Zapata
Founder
30-year industry veteran combining research expertise with creative leadership. Drives organizational strategy while maintaining hands-on client engagement. Advocates for data-informed design that creates meaningful social impact through marketing innovation.
Teri Perona
Senior UX Designer
Behavioral neuroscience expert transforming complex research into intuitive user experiences. Specializes in inclusive research methodologies and collaborative design processes. Brings scientific rigor to UX challenges while championing accessibility in digital solutions.
Tara Nowakowski
Associate Vice President of Finance
30-year marketing finance leader managing organizational operations and client billing. Oversees project budgeting and HR functions while maintaining approachable leadership. Known for creating positive workplace culture through transparent financial stewardship.
Sean Sutherland
Director of Marketing
Community engagement specialist connecting local Baltimore initiatives with organizational goals. Combines strategic relationship-building with digital marketing expertise. Champions mission-driven branding through both professional and volunteer activities in the Baltimore area.
Peter Toran
Lead Strategist
Higher education communications expert with executive leadership experience. Specializes in enrollment strategy and institutional branding. Builds client trust through deep sector knowledge and a collaborative approach to strategic challenges.
Questions
What industries does idfive specialize in?
We focus on higher education, healthcare, nonprofit organizations, and government sectors, with extensive experience serving mission-driven brands across these industries.
How does idfive approach branding projects?
Our branding process combines qualitative research, audience insights, and strategic storytelling to create authentic identities that align with organizational missions and resonate emotionally with target audiences.
What digital services do you offer?
We provide comprehensive digital solutions including website design, UX development, custom software tools, and performance-optimized marketing campaigns tailored to mission-focused organizations.
How does your agency support client teams?
Through staff augmentation, training programs, and collaborative workshops, we help organizations build internal capabilities while providing temporary resource support during critical project phases.
What makes idfive different from other agencies?
Our unique combination of research-informed design, emotional intelligence, and commitment to social impact creates marketing solutions that deliver both creative excellence and measurable business outcomes.
Videos
