Eric Shalit Designs

As a seasoned marketing expert with a passion for creativity and innovation, I have had the privilege of working with a diverse range of clients across various industries, from premium seafood and supplements to outdoor clothing and gear, wines and apples, and even insurance. With my extensive experience in designing, producing, and sending email marketing campaigns, I have developed a unique ability to connect with people and drive them to take action.

Capabilities

As a multi-talented creative professional, I have a proven track record of delivering high-impact marketing solutions that drive results. My expertise lies in developing comprehensive marketing strategies that seamlessly integrate marketing, sales, and outreach to achieve clients' goals. Whether it's creating visually stunning email blasts, designing eye-catching point-of-sale materials, or producing complex projects that drive sales, I possess the creative vision and technical expertise to bring clients' visions to life.

Vital Choice

As Art Director for e-Commerce at Vital Choice, a direct-to-consumer retailer of premium seafood and supplements, I was responsible for driving sales through email marketing and web initiatives. I designed, produced, and sent 2 newsletters each week to more than 100K email subscribers, resulting in an average revenue of $40,000 per twice-weekly issue. I also managed mailing lists, conducted numerous A/B tests, and created complex automated workflows.

Filson

During my 3-year tenure as Art Director & Senior Graphic Designer at Filson, a premium outdoor clothing and gear brand founded in 1897, I developed all e-commerce creative and key print marketing. I drove direct sales through the creation of email blasts, web promotions, catalog features, point-of-sale, and advertising. I was responsible for building and maintaining the brand's look and feel, creating and sending over 200 email blasts to its list of over 100,000 customers.

Chateau Ste. Michelle & Columbia Crest Wines

I designed four multi-faceted national point-of-sale campaigns for Stimson Lane, the parent company of Chateau Ste. Michelle and Columbia Crest. I also designed a full array of collateral support materials, including recipe brochures, bottleneck hangers, ceiling danglers, trade brochures, and dealer incentives. I sourced manufacturing and oversaw production for these complex projects.

Book Design & Management

The Rosalie Whyel Museum of Doll Art has been honored as the most outstanding private doll museum in the world. Before working on her book "The Rose Unfolds", I studied the collection and learned about doll collectors. Understanding customer demographics is key to the success of any project. I have designed and produced 3 books and numerous other projects for the museum.

Ads for Sedgwick Reinsurance

For Sedgwick Re, I created a series of trade ads promoting their workers' compensation, medical malpractice, and other product lines. Insurance trade publications are often full of conceptually similar boring ads touting the mega-global nature of the companies. Humor was a non-traditional approach that received lots of favorable attention.

Conclusion

As a seasoned marketing expert with a passion for creativity and innovation, I have had the privilege of working with a diverse range of clients across various industries. With my extensive experience in designing, producing, and sending email marketing campaigns, I have developed a unique ability to connect with people and drive them to take action. Whether it's creating visually stunning email blasts, designing eye-catching point-of-sale materials, or producing complex projects that drive sales, I possess the creative vision and technical expertise to bring clients' visions to life.