Business Details
50+ Years
experience
Your Trusted Partner for Graphic Design & Illustration Solutions
Founded in 1949, L.W Wallace has evolved into a trusted provider of graphic solutions for businesses and industries. With over three decades of hands-on experience, our lead illustrator and designer, Linda Carruth, combines technical precision with creative vision to deliver exceptional visual content. Our expertise spans surface design, photo illustration, technical art, and print design, supported by a deep understanding of digital workflows and prepress processes. As an educator and industry professional, Linda has taught graphic design and digital media at local colleges, ensuring our work remains at the forefront of technological advancements. We prioritize client collaboration, offering tailored solutions for licensing artwork, product design, and editorial projects.Our commitment to quality is reflected in meticulous attention to detail, whether creating photorealistic illustrations or conceptual photo collages. With a portfolio featured in publications and licensed on merchandise, we bridge artistic creativity with commercial application. Our services extend to retouching, technical line art, and corporate gift design, serving diverse industries with professionalism and innovation. Backed by decades of experience and a dedication to client satisfaction, we strive to transform ideas into visually compelling realities.
Services
Surface Design
Illustration
Photo Illustration
Technical Art
Print Design
Retouching
Art on Products
Graphic Design
Licensing Artwork
Digital Media Services
Details
- Year established: 1949
Highlights and features
- We offer 30+ years of experience in technical illustration and graphic design.
- Our team specializes in photorealistic and conceptual digital art creation.
- We provide end-to-end solutions from concept development to print production.
- Our founder has taught graphic design at local colleges for 20 years.
- We maintain laser-focused attention to detail in every project.
Services
Surface Design
We create original surface designs available for licensing on products, fabric, and packaging. Our artwork features nature-inspired motifs, geometric patterns, and custom designs adaptable to client specifications. With both vector and raster-based formats, we provide scalable solutions for commercial applications while maintaining artistic integrity.
Technical Illustration
Our technical illustrations serve instructional materials, manuals, and industrial documentation. Using digital tools and reference materials, we produce exploded views, schematics, and detailed diagrams that clarify complex assemblies or processes. This service supports manufacturing, engineering, and educational sectors requiring precise visual communication.
Photo Illustration
We combine photography with illustration to create conceptual art pieces. This service includes book covers, magazine lead-ins, and product visualizations using licensed assets and original elements. Our photo illustrations convey narratives or abstract concepts through layered compositions that engage viewers emotionally and intellectually.
Print Design
We design print materials including brochures, catalogs, and advertising pieces. Our approach balances visual appeal with functional layout to communicate brand messages effectively. Services cover both content creation and production preparation, ensuring print-ready files that maintain quality across commercial printing processes.
Art Licensing
We license original artwork for commercial use on merchandise, packaging, and promotional items. Our collection includes floral patterns, wildlife scenes, and abstract designs adaptable to various surfaces. Clients receive usage rights with options for color modifications or format adjustments to suit specific production requirements.
People
Linda Carruth
Owner & Illustrator
Linda Carruth is an illustrator with 30+ years of experience in technical art and graphic design. She owns L.W Wallace since 2003, merging her freelance business in 2005. Her expertise spans digital illustration, photo compositing, and print production. Linda taught graphic design at local colleges for two decades and holds an ATS degree in Technical Illustration Media.
Questions
What industries do you serve?
We serve publishing, manufacturing, education, and consumer goods industries requiring visual communication solutions.
Can you create custom artwork for specific products?
Yes, we create custom surface designs and illustrations tailored to product specifications and licensing requirements.
Do you handle both digital and print projects?
We provide complete solutions from digital concept development to print production and file preparation.
How long does a typical project take?
Timelines vary by complexity but we prioritize clear communication and meeting client deadlines.
Can I license existing artwork for commercial use?
Yes, our portfolio includes licensable artwork with options for format and color adjustments as needed.
Do you offer illustration teaching services?
While not our primary focus, our expertise includes Adobe software training and digital workflow instruction.
