HexaGroup

Business Details

Your Growth Engineers for Energy & Industrial Sector Success

HexaGroup is the growth engineer for energy and industrial firms committed to breaking silos, reimagining growth, and building sustainable systems. Founded in France and headquartered in Houston, our team combines international expertise with local accessibility to deliver transformative results. With over 30 brand and marketing subject matter experts across six focus areas, we specialize in integrating branding, marketing, sales, and service into cohesive Growth Engines that drive measurable outcomes. Our domain expertise spans energy transition, ESG, and industrial innovation, supported by a global network of 1,000+ cross-domain B2B experts.

We operate with a '6th Wave of Innovation' mindset, prioritizing sustainability and efficiency while maintaining flexibility in how we collaborate with clients. Our proven track record includes pioneering digital transformation in the energy sector over two decades ago and helping clients achieve milestones such as 190% sales growth over 24 months. Backed by BBN, the worlds most awarded B2B agency, we provide scalable solutions tailored to enterprises, mid-market firms, and PE-backed startups.

Services

Growth Engine Branding Strategy Marketing Integration Sales Enablement Customer Experience Optimization MarTech Enablement Demand Generation ESG Positioning CX Analytics

Highlights and features

We offer 20+ years of energy sector specialization with proven Growth Engine platforms.
Our modular systems integrate branding, marketing, sales, and service for measurable ROI.
We provide access to 1,000+ cross-domain B2B experts and BBN agency network resources.
Our team includes six focus areas with #1-ranked web development in Houston.
We guarantee rapid deployment with 30- to 60-day traction timelines and early wins.

Associations and certifications

BBN

What people say

Measurable growth results Expert team Strategic integration Rapid deployment Industry knowledge

Website

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Services

Growth Engine

HexaGroup's Growth Engine is a modular, subscription-based system integrating branding, marketing, sales, and service functions. Designed for energy and industrial firms, it breaks down silos to optimize customer experiences and drive revenue. The platform combines strategic planning, MarTech integration, and demand generation to deliver scalable, data-driven results tailored to client needs.

Branding Strategy

Our branding strategy services create cohesive identities that align with market demands. Through workshops and competitive analysis, we develop value propositions, brand pillars, and personas. This includes visual identity systems, messaging frameworks, and positioning strategies that enhance brand equity and differentiation in technical B2B markets.

MarTech Enablement

We implement and integrate marketing technologies to automate workflows and improve ROI. Our MarTech solutions connect CRM systems, content management platforms, and analytics tools to create seamless data flows. This enables real-time performance tracking, lead scoring, and personalized customer journeys across digital touchpoints.

Demand Generation

HexaGroup's demand generation combines inbound marketing, account-based strategies, and digital advertising. We create targeted campaigns that attract qualified leads through SEO-optimized content, social media, and paid media. Automated nurturing workflows and sales alignment ensure high-quality lead conversion and pipeline growth.

Customer Experience Optimization

We enhance customer journeys by aligning brand, marketing, sales, and service functions. Through journey mapping and analytics, we identify friction points and implement solutions that improve retention, loyalty, and lifetime value. This includes service design, feedback systems, and cross-functional process improvements.

People

Arnaud Dasprez

Chief Executive Officer

Arnaud Dasprez, CEO of HexaGroup, combines engineering precision with marketing passion. With expatriate experience across multiple countries and a background in innovation, he leads strategic growth initiatives while maintaining a focus on sustainability and operational efficiency.

Didier Germain

Chief Operating Officer

Didier Germain, COO, oversees day-to-day operations with a focus on execution excellence. A strategic thinker and entrepreneur, he ensures operational alignment with client growth objectives while maintaining the company's 'doing more with less' philosophy.

Emily Hubbell

Director of Strategy Design

Emily Hubbell leads strategy design initiatives, leveraging her expertise in brand development and customer journey mapping. With a background in cross-functional collaboration, she helps clients translate complex challenges into actionable growth strategies.

Alberto Bernardoni

Client Growth Intern

Alberto Bernardoni supports client growth initiatives with a focus on market analysis and campaign execution. As an intern, he contributes fresh perspectives while learning from HexaGroup's seasoned growth engineers.

Alexandre Kleitz

IT Director

Alexandre Kleitz oversees technology infrastructure and digital solutions. A problem solver with expertise in MarTech systems, he ensures technical capabilities align with client growth objectives while maintaining cybersecurity and operational efficiency.

Questions

How does HexaGroup's Growth Engine differ from traditional marketing agencies?

Our Growth Engine integrates branding, marketing, sales, and service into a unified system rather than delivering isolated tactics. This creates scalable, data-driven platforms that align with business objectives.

Can HexaGroup work with companies that already have internal marketing teams?

Yes, we extend existing teams rather than replacing them. Our modular approach integrates with internal resources to fill capability gaps and accelerate outcomes without adding headcount.

What industries does HexaGroup specialize in?

We focus on energy and industrial services sectors, including midstream operations, OEM services, carbon capture, and energy transition technologies. Our domain expertise spans 25+ years in these markets.

How long does implementation take for a Growth Engine?

Most clients see initial results within 30-60 days. Full implementation timelines vary by engagement type: GOpacks deploy in 90 days, while custom builds complete within 120 days on average.

What metrics does HexaGroup track for performance measurement?

We monitor KPIs including customer acquisition cost, lifetime value, NPS scores, brand valuation, and sales cycle length. Real-time dashboards provide visibility into campaign effectiveness and ROI.

How does HexaGroup handle international market expansion?

Our global network and regional expertise enable cross-border strategies. We combine localized insights with proven frameworks to help clients enter new markets while maintaining brand consistency.

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