Business Details
30 Years
experience
Trusted Branding & Marketing Agency in Salt Lake City
REDKOR Brands has been a leader in branding and marketing since 1996, transforming over 500 brands through a research-driven approach. Founded on the principle that customer insights drive successful branding, the company shifted from traditional design practices to a data-backed methodology after a pivotal client experience in 2001. Collaborating with Brigham Young University researchers, REDKOR developed a proprietary system integrating customer surveys, social media analysis, and emotional mapping to inform branding strategies. The agency emphasizes consistency, aligning messaging, design, and marketing across all platforms to build long-term brand equity.With expertise in corporate, product, restaurant, and municipal branding, REDKOR delivers tailored solutions that enhance client visibility and ROI. The team, led by industry veterans like Partner & CEO Rushford M. Lee and Partner & Head of Design Mark Orton, combines academic rigor with creative execution. Client testimonials highlight the agencys ability to unify internal teams, translate research into actionable strategies, and produce measurable results. REDKORs commitment to post-project support ensures sustained brand success, reflected in long-term client relationships and repeat engagements.
Services
Corporate Branding
Product Packaging
Restaurant Branding
Municipal Branding
Branding Spaces
Details
- Year established: 1996
Highlights and features
- We leverage 25+ years of experience and 500+ successful brand campaigns since 1996.
- Our proprietary customer research system ensures data-driven branding decisions.
- We deliver measurable ROI through emotionally resonant, consistent brand strategies.
- Our team includes industry veterans with expertise in design, marketing, and consumer psychology.
- We provide long-term value with our Brand & Marketing Playbook for sustained success.
What people say
Thrilled with results
Exceptional creativity
Patient and professional
Increased sales
Long-term partnership
Services
Corporate Branding
REDKORs corporate branding integrates customer research with strategic design to build cohesive, long-term brand identities. By aligning messaging, visual elements, and marketing tactics, we create unified brand experiences that enhance recognition and loyalty. Our approach ensures consistency across all touchpoints, from digital platforms to physical materials, driving measurable ROI for businesses seeking sustained growth.
Product Packaging
Our product packaging solutions combine consumer insights with visual storytelling to capture attention and communicate brand value. Through color psychology, typography, and imagery, we craft designs that resonate emotionally with target audiences, ensuring products stand out in competitive markets while maintaining alignment with overarching brand guidelines.
Restaurant Branding
REDKORs restaurant branding creates immersive experiences by aligning logos, menus, interiors, and digital presence with customer expectations. We use emotional mapping to design brands that foster repeat visits, translating culinary excellence into cohesive visual and narrative identities that resonate with diners.
Municipal Branding
Our municipal branding services help cities articulate their unique identity through research-driven strategies. By engaging residents, businesses, and officials, we develop cohesive branding systems that enhance community pride, attract investment, and ensure consistent representation across departments and public spaces.
Branding Spaces
We transform physical environments into brand extensions through signage, interior design, and experiential elements. Our spatial branding ensures that every customer interaction reinforces brand values, creating memorable environments for retail, corporate, and hospitality settings.
People
Rushford M. Lee
Partner & CEO
Industrial Design graduate from Brigham Young University with experience at Trendmark (Mattel, Honda). Founded REDKOR in 1994 after leadership roles in display manufacturing and apparel. Drives strategic vision and client relationships.
Mark Orton
Partner & Head of Design
Top graduate from Art Center College of Design, worked with Disney and Warner Brothers. Joined REDKOR in 2000, bringing expertise in branding and packaging to elevate visual strategies for major clients.
Questions
What industries does REDKOR specialize in?
REDKOR works across corporate, product packaging, restaurant, municipal, and branding spaces sectors, tailoring strategies to each industry’s unique needs.
How does REDKOR ensure brand consistency?
Through our proprietary Brand & Marketing Playbook, which aligns messaging, design, and strategy across all platforms for long-term coherence.
What sets REDKOR apart from other branding agencies?
Our research-backed methodology prioritizes customer data and emotional engagement, avoiding guesswork in favor of actionable insights.
Can REDKOR help with rebranding existing businesses?
Yes, we specialize in rebranding, using customer feedback to realign brands with market expectations while preserving core identity.
How long does the branding process take?
Timelines vary by scope, but our structured three-phase process typically delivers results within 3-6 months, with ongoing support available.
