Business Details
31 Years
experience
Your Partner for Life Science Marketing Excellence
Founded in 1995, That's Nice has established itself as a leader in life science marketing, with three decades of experience driving strategic growth for clients across the pharmaceutical, biotechnology, and healthcare sectors. Our team combines deep industry expertise with creative innovation to deliver tailored solutions in branding, market research, digital strategy, and advisory services. With a global network of professionals and a client-centric approach, we partner with organizations to develop compelling narratives, build market-leading brands, and execute data-driven campaigns that deliver measurable results.Our commitment to excellence is reflected in long-standing client relationships and a track record of successful projects spanning over 150 life science brands. Through our proprietary research platform, Nice Insight, and thought leadership initiatives like Pharma's Almanac, we provide unparalleled market intelligence to inform strategic decision-making. Headquartered in New York City with offices worldwide, our multidisciplinary team brings together scientific expertise, creative talent, and business acumen to help clients navigate complex markets and achieve sustainable growth.
Services
Brand Development
Market Research
Creative Solutions
Digital Marketing
Advisory Services
Thought Leadership
Event Strategy
Scientific Content
Competitive Intelligence
M&A Consulting
Details
- Year established: 1995
Highlights and features
- 30 years of specialized expertise in life science marketing and branding
- Global team with deep scientific and industry knowledge
- Proprietary research platform providing actionable market intelligence
- Proven track record building over 150 life science brands
- Integrated approach combining strategy, creativity, and digital innovation
What people say
Deep industry knowledge
Creative excellence
Strategic insights
Proven track record
Client-centric approach
Services
Brand Development
That's Nice creates market-leading brands through comprehensive strategy development, positioning analysis, and visual identity design tailored to life science organizations. Our approach combines competitive intelligence with audience insights to develop differentiated brand narratives that drive market recognition and business growth. With expertise across pharmaceutical, biotechnology, and healthcare sectors, we deliver branding solutions that align with strategic business objectives and resonate with target stakeholders.
Market Research
Our Nice Insight platform provides in-depth market research and competitive intelligence for life science companies. Through proprietary data collection, industry trend analysis, and executive interviews, we deliver actionable insights that inform strategic decision-making. Services include market segmentation, pricing analysis, and trend forecasting specifically tailored to pharmaceutical and biotechnology sectors, helping clients identify opportunities and navigate competitive landscapes.
Creative Solutions
That's Nice delivers innovative creative solutions that elevate life science brands through compelling visual storytelling. Our services include campaign development, key art creation, and multimedia production that effectively communicate complex scientific concepts. With a team of award-winning designers and scientific experts, we create visually striking materials that maintain scientific accuracy while maximizing market impact across digital and print platforms.
Advisory Services
Our advisory team provides strategic guidance on market entry, business development, and growth strategy for life science organizations. Services include M&A consulting, partnership strategy, and go-to-market planning informed by deep industry expertise and proprietary market intelligence. We help clients navigate regulatory challenges, optimize business operations, and develop long-term growth strategies tailored to the evolving life science landscape.
Digital Marketing
We develop comprehensive digital marketing strategies that enhance online presence and drive engagement for life science companies. Our services include SEO optimization, website development, social media management, and targeted digital campaigns. By combining technical expertise with industry-specific knowledge, we create data-driven digital solutions that improve search visibility, generate qualified leads, and strengthen brand authority in competitive life science markets.
People
Nigel Walker
Founder & Life Sciences Investor
With 39 years of entrepreneurial experience, Nigel founded That's Nice in 1995 and has led its growth into a leading life science marketing agency. His expertise spans brand strategy and market research, supporting numerous successful ventures in the pharmaceutical sector.
Mark Allen
Co-Founder, Head of Strategy
Mark has over 30 years of marketing experience, developing brand strategies for life science clients based on extensive market research. He has interviewed hundreds of industry leaders to inform strategic positioning and messaging platforms.
Young Tae
Creative Director, Partner
With 23 years in brand-focused marketing, Young leads visual brand development for life science clients. She brings pharmaceutical market expertise and creative leadership to develop integrated marketing materials that support business objectives.
David Alvaro
Scientific Editor in Chief, Partner
David directs scientific content creation, leveraging his genetics PhD and publishing experience to develop industry-relevant content for Pharma's Almanac and client projects.
Daniel Smith
Chief Scientific Officer
Professor Daniel Smith brings 18 years of experience in advanced therapeutics, with leadership roles spanning technical, commercial, and strategic functions across global regulated environments.
Questions
What industries does That's Nice specialize in?
We specialize exclusively in life sciences, including pharmaceuticals, biotechnology, CDMOs, CROs, and healthcare organizations.
How does That's Nice approach brand development?
Our brand development combines market research, competitive analysis, and creative strategy to create differentiated positioning and visual identities that resonate with target audiences.
What sets That's Nice apart from other agencies?
Our unique combination of scientific expertise, industry experience, and creative capabilities delivers tailored solutions specifically for life science companies.
Do you offer international marketing services?
Yes, with offices in multiple countries and a global network, we provide culturally relevant marketing strategies for international markets.
How do you measure marketing campaign effectiveness?
We use data-driven metrics including lead generation, brand awareness growth, website analytics, and ROI analysis to evaluate campaign performance.
Can you support M&A activities in the life science sector?
Yes, our advisory team provides M&A strategy, due diligence support, and post-merger integration planning specifically for life science organizations.
