At Esser Design, we are a creative services firm that prides itself on combining solid strategic planning with an integrated approach across many disciplines. With a rich history of over 35 years of connecting clients to their target audiences, we believe in doing many things well. Our integrated approach - working in many disciplines with a unified strategy - builds memorable brands that seamlessly integrate into print, digital, and social media.
Our Approach
We take a thoughtful and collaborative approach to understanding our clients' needs. From managing and leveraging existing brands to building new ones from the ground up, our goal is to build a memorable, all-inclusive program. We recognize the importance of a strong and effective campaign strategy within a larger marketing plan and carefully craft messaging to support these efforts.
Our Services
We offer a comprehensive range of marketing services that help our clients differentiate themselves, increase awareness, and engage key audiences in a memorable way. Our services include:
- Brand Strategy: We believe in doing many things well, and our integrated approach - working in many disciplines with a unified strategy - builds memorable brands that seamlessly integrate into print, digital, and social media.
- Brand Identity: From managing and leveraging existing brands to building new ones from the ground up, our goal is to build a memorable, all-inclusive program.
- Brand Campaigns: We recognize the importance of a strong and effective campaign strategy within a larger marketing plan and carefully craft messaging to support these efforts.
- Consulting and Training: Our goal is to ensure that all types of marketing programs are extended effectively and consistently, whether we are playing a lead role or just consulting.
- Print Marketing: We have comprehensive experience developing integrated print and electronic marketing and sales materials for a variety of clients.
- Interactive Media: Our expertise is in strategizing, designing, and integrating traditional and digital media, leveraging branding opportunities to meet the client's goals.
- Environmental Signage: Creating comprehensive signage programs, digital/static donor recognition, building/event wayfinding, entry monuments, and outdoor banners helps position our clients for success.
- Standards and Guidelines: Upon project completion, we develop specific guidelines for clients to use as a reference to ensure the consistent application of design and content.
- Process: Esser Design has developed a process that guides clients through the various phases of a project with key milestones and critical decisions made along the way.
Our Projects
From designing the Arizona Theatre Company's season brochure to creating the brand identity for Modigent, we have had the privilege of working with a wide range of clients across various industries. Our portfolio includes projects such as the Pueblo Mechanical & Controls brand identity, the Helix Human Performance brand identity, and the Arizona Department of Agriculture Specialty Crop Guide.

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