"Drink with Your Eyes" - Where design meets decision-making
At CF Napa Brand Design, we've spent nearly 50 years setting the standard for alcohol beverage branding. Led by our Owner and Creative Principal, David Schuemann, for the past 22 years, we focus on translating brand ethos visually, never using a one-size-fits-all approach for our projects. The result is a bespoke solution rooted in strategy and, most importantly, a design that sells.
Our expertise lies in the intricacies of our process - from project conception to conclusion, our team brings a strategic yet thoughtful eye to every detail. We understand the market and target audiences on a global stage. We balance listening with leading to execute a design that our clients love and their consumers will buy again and again. Our philosophy is simple: we believe that visuals profoundly impact the decision-making process and consumer perception, especially when it comes to alcohol beverages. We drink with our eyes.
Capabilities
At CF Napa Brand Design, we offer a range of services, including:
Brand Strategy: We develop strategies that set your brand's foundation and envision your North Star - connecting mission, brand promise, and your consumer.
Story Development: We design packaging that makes brands impossible to ignore and write stories that make them impossible to forget.
Packaging: We design packaging that makes brands impossible to ignore and write stories that make them impossible to forget.
Custom Bottles: We create custom bottles that are beautiful yet thoughtful, strategic yet sleek.
Print: From brochures to stationery systems to POS, we create supporting materials that stay true to your brand and communicate brand messaging clearly and effectively.
Digital: We create digital brand presence that is as important as your physical presence - let us help you make your online footprint the best it can be.
Team
Our team is made up of wildly talented and exceptionally creative designers who focus on finding the strategy and design that best fits each individual client. Our account team brings years of client service and agency experience to every project, along with the energy, empathy, and resources it takes to drive projects and provide solutions no matter the challenge. Our production department brings decades of experience developing flawless final deliverables that allow for seamless production and execution.
Our Founder
Our founder, David Schuemann, is a renowned expert in the field of alcohol beverage branding. With a background in graphic design and a passion for wine, beer, and spirits, David has spent his career creating award-winning designs for some of the world's most successful alcohol brands. He has written for numerous periodicals and is an alcohol industry thought leader, with regular speaking engagements at industry conferences worldwide.
Clients
Our global client base spans the Americas, Asia, and Europe, and runs the gamut from small start-ups to multinational giants. From established brands to newcomers, we've had the privilege of working with a wide range of clients, including Flora Springs, Shafer Vineyards, and Convergence Vineyards, among many others.

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